Remind me what wants to be free

500 Words | Written by Lee Schneider

‘Information wants to be free’ is an iconic phrase attributed to Stewart Brand, who founded the Whole Earth Catalogue. Apparently he first spoke the phrase to no less a luminary than Steve Wozinak, the other, nicer Steve behind Apple.

So the phrase has an awesome pedigree. Certainly, information’s desire to be free is a good thing. It encourages openness and transparency, and can even stop politicians from acting like fools because we find out about their foolishness pretty soon. So far, so good. When do things other than information become free? Do we draw a line in pixels somewhere?

Music downloads legal and otherwise have driven the market to the bottom (if you consider .99 the bottom), and digital books have transformed the book market – in a good way if you like the editorial freedom to self-publish and reach a large audience, and in a bad way if you are a publisher who wants to push traditional hardcover books. If you are a newspaper or magazine publisher who is not transforming …

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Five Steps to Social SEO – Step 3: Find Your Media

This is a multi-part series written by Lee Schneider about how to be found online using social SEO.  [If you missed step one of this series, it’s right here and step two is here.]

Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you’re putting out, they come back for more. Either it’s interesting, funny, or funny and/or interesting.  (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)

If You Were a Content Tree, What Kind Would You Be?

To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you’d better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting …

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