How a Chatbot Can Make It Easier to Run Your Business

Written by Elizabeth Kelly

There’s a huge debate taking place in the business world. As AI technology, or the closest thing we have to it so far, begins to take center stage, what are the right ways to use automation in business communication?

Specifically, the conversation centers around the use of chatbots. It’s easier than ever to create one for your business, and the time saved answering basic questions can save your business a lot of money while letting you be more productive than you are now. No, we’re not talking about bots used for automatic retweets and likes for micro influencers on Twitter.

Sound good? There’s still a limit to what a chatbot can and can’t do. The first thing you need to know is what a chatbot is and why businesses use them. A chatbot is a program that can communicate with your customers through text. It’s programmed to understand most of what your customer is saying and responds appropriately. The more information you provide to the program, the better your bot will be able to help your …

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Five YouTube Marketing Campaigns Your Brand Can Use

Written by Cley Williams

The kind of YouTube marketing campaign your brand chooses to launch will be shaped by the culture of the brand, the goals and objectives of the campaign, and your target market. For companies that never run a marketing campaign on the video platform, YouTube marketing can help you optimize their brand awareness and reach which in turn means more sales conversions.

But apart from the obvious pre-roll ads we all know YouTube for, what other kind of campaigns can your brand run?

Marketing Product Placements on YouTube. Among the most frequent and efficient kinds of video marketing campaigns is incorporating a product, service, or even a logo into a video posted on YouTube that is often not directly related to your brand. By featuring a product or service of the brand on YouTube, or even showing the brand’s logo in a favorable light, a company can easily grab the attention of thousands or even millions of YouTube viewers and potential customers. The product could be a part of the set or logo …

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Domain Expertise

We are not all new at this. We have domain expertise.

There is a pervasive story, a fantasy, that the media likes to tell us. It is about the first-timer who becomes an overnight success, the YouTuber with charisma and little else who wins a million subscribers, the band that rises out of nowhere to record a killer track, the business consultant who has spoken magic words and made millions on them. The app that eats the world.

Audiences are manipulated by buzzwords, by pixel-driven memes, by paid advertising, by media walls of sound, by a promise of simplicity that isn’t always true.

But you are not new at this. You have domain expertise. Sometimes discovering that expertise can take a while, but once you do, it is the engine of your progress. I have seen clients win big because of their experience. They are able to think deeply and talk persuasively about their domain expertise. They tell this story to prospective employees, to their customers, to investors. Because it is true, many-sided, and coming from real experience in the real world, it is powerful.

There’s no doubt …

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