How Startups Build Loyalty and Connection

You’re building something great. You have a landing page to attract attention.  You’re collecting emails.

What are you doing with all those emails?

Just … collecting them? If you have ten or 10,000 they are a treasure trove of potential customer  feedback.  They are an audience waiting to be educated and engaged about what you do. Let’s break that down into two parts. The interview part, and the education part.

Every startup does customer interviews.  This is the way you learn more about what you’re building. It’s the way you allow the work to teach you. It’s deep stuff, and Justin Wilcox is pretty much making a science of the customer interview over at Customer Development Labs.  He will tell you how to interview customers to get the most information, and even more importantly, learn how they are feeling.

Getting into a productive interview with a prospective customer is an art. So is reaching out to them. Some recommend cold calling/cold emailing. I don’t know about that. I get a lot of emails like that, and I ignore …

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