How To Expand Your Podcast Audience By Thinking Like An Email Marketer

The more you know about your podcast audience,the more listeners you can get. But once you’ve established a core audience, how do you expand it? Identifying where and when to expand your marketing and content strategy is a constant challenge. Let’s grow your podcast audience by borrowing some tools and techniques from a different field.

Email marketers are familiar with audience segmentation and cohort analysis; they’re a part of almost every mature email marketing campaign. They let marketers identify subsections of their audiences and the other interests those audiences by combining social, demographic, and sales data into a complete picture. Once you identify the segments of your audience, you can send your emails to just the right people who will want to open them.

By applying these tools to podcasting, you can build a stronger relationship between your marketing plan and your overall content strategy. Identifying adjacent audiences will help you upgrade your media distribution, identify key points of collaboration with other podcasts, and diversify your SMM/SEM campaigns to bring in new listeners.

Here’s how:

Quantify Your Core …

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Will Twitter Survive?

Big, important voices have been saying that Twitter is in trouble and needs to change. The platform has been slow to fence in trolls and the more nasty segments of the online community. Chris Sacca, an early round investor and still an investor in the company, was concerned by executive management changes.  (Dick Costolo out, Jack Dorsey returns.) Farhad Majoo of The New York Times ran a story that covered what Sacca wrote, and focused on one of his recommendations: Twitter has to be better at live events and news. Its acquisition of Periscope points in that direction.

Twitter is my go-to news source, and I would welcome a focus on live events. But I also like Twitter for its openness.  It is practically the last open network. Anybody can talk to anybody.  Twitter doesn’t interfere with what I see, as Facebook does when it manipulates your newsfeed.

I hope that openness stays, and I hope Twitter survives.  As a channel without a ‘purpose’ like dating (Snapchat) or staying in touch (Slack and supposedly, Facebook) it suffers under Wall Street scrutiny, because it …

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