What I Learned About Promoting Content on Outbrain

Outbrain is a Software as a Service (SaaS) solution that  allows you to promote your blogs and videos to interested readers. You choose the blogs or videos you want to promote, where you want them to be seen, and by what audiences.  You can individually choose blog by blog or video by video or hook up an RSS feed and go with auto-pilot.

Find Your Readership in a New Way

As in most ad platforms, your bid determines placement and how often your link will be seen. What makes Outbrain different is that you are not placing links for ads, but instead placing links to your own blogs or videos.  The links appear in the sidebar or footer of well-known publications online, like Forbes, VentureBeat, CNN, CBS, ABC, NBC and others.  Outbrain chooses where they will go and you have to trust that they’re choosing publications that will bring on readers interested in what you have to offer. For the most part, they’re right, with a little fine tuning. You can add a tracking link to anything you place with …

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What I Learned from Running Ads on Twitter

If you think that running ads on Twitter is a bad idea, I feel your pain. Twitter was one of the last pure platforms, and with the roll out of ads it has become certainly more commercial.

Twitter has ads? Maybe that sucks.

I spend money on ads to let people know about workshops and classes. It has helped build my network a little faster and help me meet new people.

I’ve tried Stumbleupon placements, reddit ads, Facebook Ads and Google Adwords, too. Right now, Twitter is working the best for me. I’m able to target audiences precisely. I get the bonus of people following me after the they look at an ad. I like the variety of ads that I can run. (I’ll go into that in depth in a moment.) I have run very few ads on my personal feed (@docuguy) because I think that feed’s personality is best suited to blog links, news about social change, political humor, and, yes, baby pictures.

The audience I want to reach with ads is following the Red Cup feed (@redcupagency). …

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