Our Big Idea

Communications Reimagined

Red Cup Agency has developed a communications practice to serve growth companies. We build online narratives using podcasts, blogs, whitepapers, ebooks and guest posts.

Every agency has to have its big idea. Red Cup believes in reconfiguring communications to blend editorial development with aspects of traditional PR. Growth companies thrive on networks. We build networks on the right channels for you. 

To get this started, you have to do some deep thinking about why you do what you do. You have to be connected with your WHY. It is the driver to building a culture around what you do. Simon Sinek first wrote and talked about this, and his book is worth a read. Our founder and communications director Lee Schneider wrote a book that outlines the philosophy of Red Cup – it is titled Be More Popular: Culture Building for Startups. It’s on Amazon in Kindle, paperback, and audiobook.  His other books include a detailed chronicle of the Los Angeles startup scene and a new book about the mind of the angel investor. His TechSmart Podcast featured business leaders in conversation. The Cult/Tech Podcast is in production now.  If you’re ready to talk a look at our services, jump here.

Ask the Right Questions

Everyone will tell you that online, you have to make some noise. That’s good – we like noise. The only way your public noise will turn into useful information, however, is if you have a story to tell. Stories build loyalty and connection. Stories that do the best work come from a deep place. If you can articulate the WHY of what you’re doing, you have something powerful to share with the world, a story that deeply resonates. When you discover a community of like-minded, passionate people, that’s the ah-ha moment. It demands your next step. What’s that? 

Let’s Build a Culture Together

View a client list.

Check out some case studies.