Lee Schneider is a communications director, author and instructor specializing in network building for startups.
Lee Schneider is the founder of Red Cup Agency. Red Cup is a communications agency based in Santa Monica, CA that builds networks of users, customers and influence around growth companies. The company works at the intersection traditional PR and advertising, supported by social media and media development. Red Cup manages data-driven business intelligence projects, develops Facebook advertising campaigns, provides editorial support for blogs, guest posts and OpEd pieces, and produces podcasts for clients.
The company was founded in 2010. The ‘red cup’ in the name comes from Mr. Schneider’s mother Jane, who was a sculptor. Before she started any new project, she drank from a red cup. The image has always symbolized the creative nature of the company. Mr. Schneider is on Twitter as @docuguy. He writes for Medium and produces the cult/tech podcast.
He is an instructor at USC, teaching a popular online course about media, marketing, and entrepreneurial thinking. He has taught marketing courses for General Assembly in Santa Monica, CA. Mr. Schneider was the founder of Digital Fundraising School, an online school that offered crowdfunding classes to entrepreneurs, media makers and tech startups.
He was the founder of DocuCinema, a media production company. He was co-creative director of The Shelter Media Project, a multi-media chronicle of the design for good movement in architecture. He has written, produced, directed and edited documentaries for The History Channel, Discovery Health Channel, The Learning Channel, Bravo, Food Network, Court TV (tru tv), ReelzChannel, A&E and many corporate clients. He started his career as a freelance writer at Good Morning America and was a producer at Fox and Dateline NBC. While still in college, he wrote for The Fort Worth Star-Telegram, as a general assignment reporter. This assignment required using a typewriter. He is married and has three children. View a detailed career history on LinkedIn.
The Angel Investor Handbook. Amazon Kindle edition coming 2017.
Chronicle of a Startup Town: Los Angeles. Amazon. Kindle edition published 2015. Paperback edition released in 2016.
Be More Popular: Culture Building For Startups. Amazon. Kindle edition published 2014. Paperback edition published 2015. Audiobook edition published 2016.
Selected articles posted in Techli written by Lee Schneider
LA Startups Attracting a Diversity of Talent
Selected articles posted in Medium written by Lee Schneider
Selected Huffington Post Articles Written by Lee Schneider
Selected iMedia Connection Articles Written by Lee Schneider
Selected Articles and Press about Lee Schneider
4 characteristics that have come to define LA tech, by Patrick Hechinger, Built in Los Angeles
Lee Schneider: How Los Angeles Became a Startup Town, by Ben Kuo, SoCALTECH
Starting Up and Starting Over, by Noah Smith, SMASHD – quoted
NYC Offers Classes on How to Kickstart Your Kickstarter, by Gena Hymowech – Village Voice – quoted
Public Interest Design blog writing about Lee Schneider media presentation.
College of Design Teams Up With Documentary FilmMaker for “Shelter”
University of Minnesota blog.
Traveling Fast and Light with Repurposed Journalist Lee Schneider
The Repurposed Journalist
Should Entrepreneurs Go to College?
Transcription of podcast interview on Startupbros.com
Workshops and Webinars Led by Lee Schneider
Visual Storytelling and Entrepreneurship in Media, USC School of Architecture
Digital Fundraising School – online conferences and crowdfunding classes
How to Publish Your Book on Amazon: An Indie Publishing Guide – BigMarker
How to Tell A Story Online – Talk for photographers who want to expand their portfolio into video
Secrets of Social Media – Public Architecture
Digital Storytelling for Design Activists – Architecture for Humanity
Designing Media for Social Change – University of Minnesota, College of Design
Digital Storytelling – University of Minnesota, College of Design
Classes and Talks
How to Make Your Startup Insanely Popular – General Assembly
How to Write a Pitch to Bloggers and Journalists – General Assembly
Launch Your Crowdfunding Video with Your iPhone or Smartphone – General Assembly
Online Marketing Analytics – General Assembly
Capital Idea: Getting Started with Crowdfunding – General Assembly
Visual Literacy in Media for Architecture and Design – University of Southern California, Dept of Architecture – member of USC faculty
Design Open Mic: Shelter:connect. Lee Schneider and Richard Neill discussing design activism at Architecture for Humanity in San Francisco
USC School of Architecture – Lecture and Presentation about Design Activism
Panel Moderater – San Francisco Green Film Festival – Activist Architecture
Panelist – Design for Good, Room & Board, Culver City
Presenter – Using LinkedIn – Santa Monica Chamber of Commerce
wSRadio- Find a Low Friction, Organic Path to Content and Social Media Channels
Lee Schneider, Communications Director for Red Cup Agency shares his thoughts and insights on Using Social Media, Creating Content and Understanding Your Market. Lee is also the author of “Be More Popular: Culture-Building for Startups,” an Amazon #1 Bestseller in the Startups category, as well as “Chronicle of a Startup Town: Los Angeles”.
Punch! Media and Marketing Made Easy
Guest Lee Schneider speaks about marketing you business online
Approchable Architect Podcast
Guest Lee Schneider speaking about his work as the director of the Shelter movie
Smart Marketing for Small Business
‘Smart Marketing for Small Business‘ is a weekly podcast on blogtalkradio.com conducted by Leslie Wolff, CEO of Smart Marketing Group. As the third guest in the lineup, Lee Schneider talks about engaging with prospective clients using MailChimp or Constant Contact and also discusses the value of blogging.
Driving Your Marketing
Guest Lee Schneider speaks about why your business might not need to be on Facebook
beGlobal Podcast – interviewer 12 episodes
TechSmart Podcast – interviewer 25 episodes
Social Media Channels
Red Cup Agency on Twitter: http://twitter.com/redcupagency 2K followers
Lee Schneider on Twitter: http://twitter.com/docuguy 11K followers
Lee Schneider on Medium http://medium.com/@docuguy 1.4K followers
Lee Schneider’s Facebook Author Page: https://www.facebook.com/lee.schneider.author
Selected Media Releases by Red Cup Agency
Matt Wenk, Celebrated Chief Winemaker At Two Hands In Australia, Will Focus On His Private Label, Smidge Wines
Matt Wenk officially launches Smidge Wines.
TBWA/Chiat/Day Hosts Lars Topelmann Sticker Exhibit
Our client Lars Topelmann Photography is featured in an exhibit at an ad agency
Cover Oregon Makes Health Care Choices Accessible
Our client Lars Topelmann Photography photographs a health care campaign
Announcing the Release of Magic Dirt from Smidge Wines
Our client Smidge Wines announces a new release
Real Food Daily is the Nature’s Plate People’s Choice Winner in Los Angeles
Our client Real Food Daily wins the Nature’s Plate People’s Choice Award
World Renowned Wildlife Photographer Launches New Online Portfolio
Our Client BigAnimals Expeditions launches a new portfolio
Expedition Leader Amos Nachoum Leads Adventure in Antarctica
Our client BigAnimals Expeditions leads an expedition
Images and Logos for Download
This Dropbox link has all the art on this page. Or select what you need from the images below.