Be Mo’popular

The first month of Mo’popular is free. 

What superpowers would you like?

Mo’popular is a business consulting and education program for community managers, startup founders and entrepreneurs. If you’re a community manager at a startup and would like to be a hero, Mo’popular will provide the knowledge and guidance you need. If you’re a startup founder you already have some superpowers, but who couldn’t use a few more?

How will Mo’popular work? What does it do for me?

Mo’popular gives you the framework and guidance you need to grow your user base, improve onboarding, and build the online community you need to secure success.

The first month of Mo’popular is free. You’ll receive a series of videos and workbooks to address your most pressing problems in customer development and community management.  You’ll get access to Red Cup creative director Lee Schneider in a breakthrough session via a Skype or Google Hangout to discuss your progress and build strategies to build your audience. After the first month, Mo’popular is available by subscription, and you’ll have access to a class series,  strategy sessions, and a suite of agency services.

How do I get started?

Fill out an application. It’s easy. Applications are right here.

How many of us will be accepted into the program?

Space is limited. The first round will be just 10 companies.

Why is there an application?

I created an easy, short application to get you thinking about building your community and to see if your business is a good fit for the program. People tell me that they like filling out the application because it inspires them to think deeply about what they’re working on, and that’s a good thing.

Why are you doing this for free for 30 days?

I’ve watched startup founders build incredible apps and come up with great ideas, and then hit the wall when it was time to connect with an audience. I’ve watched early stage businesses launch and then falter. Since I’ve spent the past 20-plus years in communications, I can help. My motivation is to see you succeed at your dream. Also, you teach me: I get a lot out of our discussions that I can use in my classes that I teach for USC, General Assembly, and for my online crowdfunding education project called Digital Fundraising School.

How do I build a community around my app or startup? 

Ryan_Houk_rocket_icon_16237When we understand where your audience is online and off, then we can easily see what channels they like to use, and meet them there. Community-building is also culture-building, and we will work on discovering and deploying your company culture online. I’ve written a book about this called ‘Be More Popular: Culture-Building for Startups.’

What does this really cost?

The program is 100% free for the first 30 days. You get videos, workbooks, and breakthrough sessions with me. After the 30-day free trial period a series of interactive online classes will start which will be by subscription.  You’ll have access to agency services that will keep building your community.

What if I have more questions?

Just grab some time in my schedule. I’m happy to discuss your startup.

Follow on Twitter and Tumblr for updates.

Thanks again for your interest,

Lee Schneider, founder and creative director of Red Cup Agency



Photo Credit: Linus Bohman via Creative Commons License.  Graphic: Ryan Houk from the Noun Project.