Podcasting Best Practices

Written by Maria Harutyunyan

According to recent statistics, 112 million Americans have listened to a podcast in 2017. From a marketer’s point of view, this is a huge number of people doing a certain activity.

Reading takes effort. A video tutorial still requires time and commitment. But audio doesn’t. You can listen to an audiobook or podcasts while walking a dog, waiting in lines or running errands. Those are things that we do on a daily basis and as a matter of fact, most of our time is spent on them. So, the point is that through podcasts you can reach your target market not only when they have time to scroll through Facebook but also during their spare time.

Let’s look at some tips and tricks that will help you create a podcast that will bring you clients.

Add Text to Your Podcast

“Wait a second, didn’t you just say that people are too idle to read.” I am not taking my words back, they are but search engines are not. Don’t forget your SEO strategy, accompany podcasts with a short description, an article or tags to make sure, you rank high.

The first two are self-explanatory, but what are the tags for? Tags are used to categorize the podcasts, so that the listener knows in advance what to expect to some extent.

Don’t Let the Podcast Sit on Your Website

If you aren’t already, share your podcasts through social media. In addition, you should also post your podcasts on iTunes, SoundCloud, YouTube or other platforms to allow your listeners to download or subscribe to your podcasts. At the end of the day, you don’t want to work on a podcast, make it great and limit it to people who visit your website.

Invite Guest Speakers

I know that you have a wonderful voice and your speech is very engaging but at some point, your audience will get tired of you. To avoid this issue, host guest speakers who will provide a new and fresh perspective. For your digital marketing podcasts invite SEO, SMM or content marketing specialists to cover various topics.

Either High Quality or Nothing

Now, this came off a little harsh but you can’t have a winner podcast in a huge competition with poor quality. Put some effort on the technical parts like planning the podcast, writing the script, recording and editing. Podcasts are an amazing opportunity for you to show your knowledge of the field. However, even if your content equals to a Phd thesis, you’re not going to impress your audience without quality.

Speaking of Quality, Practice

The cool part about podcasts is that you can have as many takes as you wish, unless it’s a live one. But do you really have the time to record 5, 6 or more podcasts? I’m sure you have other important tasks to tackle. So, the next best practice is practice (I know, cheesy). To use your time and resources efficiently, practice beforehand. Whether it’s in front of the mirror or recording on your own, practice allows you to be more loose and confident.

Catchy Name

Well, it’s all about attracting listeners and you can’t do it without an appealing title. For instance, Marcus Sheridan’s “Mad Marketing,” Bernie Borges’s “Social Business Engine” or John Lee Dumas’s “Entrepreneur On Fire.” Those are all great examples of excellent names. Come up with your own, release your podcast and watch them go viral.

Maybe you are one of those people who hate their voices in recordings. Get over that obstacle and go ahead, plan your podcast. Very soon, you’ll make it consistent and when you do it, keep these practices in mind.

About the Author

Maria Harutyunyan is a marketing enthusiast and knows the field to the nth degree. She is the co-founder and CEO of AYYO Digital Marketing Agency and with her team, Maria goes all out to build perfect strategies. Sharing knowledge is a big part of her career, so Maria doesn’t miss any opportunity to do so.