By Dan Radak
In the business game, reputation is king. Word of mouth can literally launch a business into the stratosphere or shut it down. Especially today, with social media influencing every aspect of our lives, reputation plays a key role. Mistakes are almost impossible to hide – they reach other clients, and your potential audience in an instant. How you position yourself, and what kind of picture you paint of your company can greatly influence the success of your business endeavor. But how do you build up your company’s reputation? Here are some tried and true methods.
Don’t Bite off More Than You Can Chew
The first and foremost thing that will affect your reputation is how serious you are about your work. When you are negotiating, don’t allow yourself to be seduced by potential profits, only to realize afterwards that you have no way of actually honoring your deal. Going back on your word, delays and incomplete deliveries are a quick and sure way to run your business to the ground. No matter how attractive an offer might seem, if your company’s capacities don’t allow you to deliver what you are agreeing to, don’t do it. Signing a deal and thinking you’ll wing it somehow can endanger your future. A slow and steady growth is a much sounder policy. If you are wondering about whether an opportunity is in your best interest, it might be best to consult with experts from a reputable accounting and legal company like MSMLM.
Pamper Your Customers
Great customer service can do wonders for your reputation. It is crucial to hire employees who will be knowledgeable, kind to clients, and passionate about what they do. Work on team building to inspire loyalty in your employees. A satisfied worker will go out of their way to keep their job and keep the customers happy. Customers love little personal touches, like discounts for special occasions or loyalty programs. A good customer support system is also crucial. Even as your company starts to grow, it’s best not to automate the support system, as people feel safer and less frustrated when they are able to voice their concerns to a real person.
Face Your Mistakes
Let’s face it: mistakes happen sometimes. Of course, they shouldn’t happen too often, but when they do, instead of crying over spilled milk, think what you can do to turn the situation around. The way you handle problems will make or break your reputation. When you fail, the smart thing to do is own your mistake, apologize, and offer to make it up to your client. A little token of gratitude for their patience is always a nice touch too. It doesn’t have to be anything big, but people love feeling appreciated.
Follow Social Media
Not only should your business have accounts on all major social media, you also need to keep them updated regularly. The feeds should be interesting and relevant to your target audience. But the story doesn’t end here. To have full control over the reputation of your brand, you need to track where and how is it mentioned online. There are many free ways to do this, and once you start down this particular rabbit hole, you will probably be surprised at how often your company is mentioned and what people are saying. While it can be a lot of work, it will provide you with valuable insight into what your customers are thinking.
Building the reputation of a business is painstaking work. It takes a lot of time and effort to build good buzz, but in the end, a good reputation is your most valuable asset.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.