A Beginner’s Guide to Social Media Marketing Strategy

Written by Mel Devent

Thanks to the social media boom of recent years, marketing one’s business or personal brand is easier than ever. Now brands have a unique ability to connect personally with their fans as well as communicate to a wider audience easier than ever before.

To some, however, the world of social media marketing feels like a game with rules that are extremely complex and intimidating. With more and more social media platforms popping up and gaining popularity, it can be an overwhelming task to come up with a social media strategy which is both effective and cohesive across many social media platforms. Plus, with all the platforms out there, it can be hard to know how much time and effort you should devote to each one.

The most effective social media strategies put a little time into several social media platforms daily. By posting quality content and understanding how to make the most out of each platform, you can become a social media-marketing master. Below are some tips on how to use social media to your best advantage.

Keep It Cohesive

In the new age of social media marketing, cohesive and eye-catching branding is more important than ever. There are millions of brands competing for attention across every platform, and your brand has to stick out and be recognizable.

Every social media platform allows for some form of profile picture and bio, and some even offer space for a banner and links. Be sure to use the same brand images and information across each social media platform to reinforce your brand’s identity.

It’s also important to take advantage of the space for links. Every social media platform should link back to all other social media pages your brand uses as a form of cross-promotion.

Interact With Your Followers

Social media is all about interaction, and if you are not devoting time each day to interacting with your followers, you are wasting an opportunity to develop audience loyalty.

Take a little time out of each day to focus on audience interaction across all social media platforms. This means liking or responding to every comment and answering any messages you receive. Social media is supposed to be social, and if you refrain from engaging with your audience, your followers may lose interest in your brand quickly.

Post Quality Content

This tip may sound obvious, but this is where many social media marketing strategies fail. There is an art to posting quality content and by doing it incorrectly your follower numbers can drop like flies.

It’s important not to bombard your followers with relentless posting, even when the content is unique and relevant. This will only annoy your followers and lead to their unfollowing. Making several posts each hour is way too much as it will clog up your followers’ feeds.

Your posts should be varied and should be made up of both content that links back to your own brand and articles by someone else that are relevant to your brand. News articles which pertain to your field are just as valuable as your own content if it leads to follower engagement and reposting.

Understand How Each Social Media Platform Differs

The most popular social media platforms such as Facebook, Twitter, Pinterest and Instagram all have unique advantages and uses. It is extremely important to understand what makes these platforms different so that you can make the most out of each of them.

For instance, Pinterest is a platform for people who enjoy instructional content. Therefore, try turning your content into an infographic just for Pinterest.

Twitter is unique because of its “retweet” feature. This allows you to repost someone else’s content onto your feed. You can use this to your advantage by searching for posts which speak positively about your brand and rewtweeting them to your followers. This reinforces a positive image of your brand.

Understand The Advanced Features Of Each Social Media Platform

Once you familiarize yourself with the unique features of each platform, research advanced features that can be used to your advantage.

For instance, Facebook has “insights” which are detailed statistics related to your posts. This is incredibly useful for figuring out which types of content reach the widest audience.

Find The Right People To Follow

If you want to gain followers, you’re going to have to do a lot of the following first. There is a strategy to gaining quality followers across all social media platforms.

Use the search options to search for posts made by others about topics which are relevant to your brand. For instance, if you are an apparel company with a target audience of women in their 20’s, search for posts about fashion created by young women. This is a great way to find and interact with people who are more likely to follow you back.


When used correctly, social media as a whole is an incredibly powerful tool for developing and marketing your brand. With more and more social media platforms being developed each year, it’s unlikely that social media is going anywhere.

By understanding how each platform works as well as how to interact and post quality content, your brand will shine through the endless lacklustre content that takes up every social media feed. None of the above tips and techniques require an overwhelming amount of time, but by implementing them into a daily strategy your brand’s reach will grow and grow.

 Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In her spare time she loves scuba diving, watching movies and catching up with friends.