8 Things Startup Founders Should Know Before Writing a Book 

Written by Sophia Clark

 You have started your own business and now may be considered a person who has succeeded at least at one sphere of life? Want to open new horizons or simply want to explain your company mission? Write a book. If you don’t know where to start, we have collected some tips for you to follow.

#1 Write for the Right Reason

It is hard to deny that your goals and motives are very important for one’s success. Curiously, money is never a good goal. You need a big idea to make your startup work. The same thing is with writing. You will never sell a book if all you want is to sell it. But if it is written for a higher goal and with feeling – it will sell itself. Besides money, you should never write out of mere vanity. If someone else’s fame keeps you restless, you will never be a good writer.

#2 Be Realistic

Before you start an actual book, try yourself as a writer in smaller things, like social media, for example. You may also try to criticize your future colleagues if you know how to write book report.  It will allow you to estimate the main things:

  • whether you know anything about style and composition
  • whether you have enough perseverance to write
  • whether it is possible to combine writing with your business
  • whether your topic is interesting,

Besides, think about money issues, what your potential schedule would be like if you start a book, deadlines, other responsibilities. Can you handle it all? Make a plan. If it seems feasible – then, start!

#3 Be Passionate and Dedicated

The main topic of entrepreneurs’ books is their business. If this is the case with you, it makes writing your first book easier. You just have to write about what you know or what you’ve created. However, mind that it is not a report. Even a non-fiction book is to have vivid imagery to make your readers feel what you want them to feel. So, don’t regard your work as a routine.

#4 Be a Professional WRITER

Nevertheless, some entrepreneurs, being probably too passionate about their startups, forget that having an idea is not enough for a book. A book is about structure, style, language, and grammar! It is somewhat humiliating for an entrepreneur to describe his or her business making grammar mistakes. Unfortunately, books written by such so-called authors still get published today.

#5 Research Even If You Think You Know Everything

There are many reasons to do a proper research before you start writing your book:

  • to find the right angle from which you will present your idea
  • to search for credible resources. You need them anyway because you cannot base your book on your experience only.
  • to make sure you can prove your point
  • to gather additional information
  • to determine your target audience
  • and many others.

#6 Solve a Problem

 A book about the business may reveal the topic from many perspectives. But there are two aspects essential for the success of such a book, regardless of the topic and the point of view:

  • the problem;
  • the solution.

The problem is not necessarily a negative issue. It may be any of your readers’ needs. The solution, in turn, is something this need may be satisfied with. If for example, your readers want to make their startups successful, the title of the book should offer a solution. For example, the world’s bestseller Like a Virgin: Secrets They Won’t Teach You at Business School by Sir Richard Branson or a self-published smart guide Be More Popular: Culture-Building for Startups by Lee Schneider. If your book doesn’t offer any solution, no one will buy it.

#7 Consider Publishing Issues

More and more beginning writers turn to self-publishing today. Almost a third of ebooks sold on Amazon are self-published. The quality of such books is in no way lower than that of books released by publishing companies. You can try to find a publisher, but it is not that easy to find a good one. From this point, it is really better to spend time learning how to do it yourself than to watch how your work is getting ruined by a lousy publisher. As for financial issues, don’t count on your investors too much. They might be eager (‘might’ is a determining word here) to invest in your startup, but it doesn’t mean that they will invest in your book publishing. Seek for other sources.

#8 Promote Your Book

Whenever you give a speech or write for your blog, whenever you post anything on social media, at any meeting, and any time when occasion offers – mention your book. It should be natural, but still repetitive. Whether people would know about your book is only up to you.

Finally, no one said it would be easy to find time for writing a book, especially if you have a company to develop. If you have still decided to write, don’t feel like you are betraying your business. If can combine the two, there is nothing to worry about!

About the Author:  Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer who loves to share her thoughts with readers, now she writes for EliteessaywritersIn her free time, she enjoys writing fiction as well as reading it. Connect with her on Twitter and Google +.

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