Written by Dan Radak
It isn’t easy to be an owner of an SME (small and medium-sized enterprise) nowadays, especially if you work both offline and online. Many entrepreneurs have realized that investing in offline marketing is too expensive. As a result, the online advertising environment is witnessing a significant rise in the number of online marketing campaigns. Since they’re happening simultaneously with cutting-edge tech advancements, it’s essential to blend them together and improve your online marketing efforts. So, we hereby present 5 crucial features for digitally marketed SMEs in 2017.
Instant needs, instant response
According to current data from the US Census Bureau, millennials – people born between 1982 and 2000 – have outnumbered baby boomers. This trend isn’t prevalent only in the USA. The domination of young, technologically-adept people is a global phenomenon. It makes sense that modern owners of small and mid-sized enterprises should adapt their content to those people. In line with that, strip off all the unnecessary features from your websites and, more importantly, your apps. Millennials want it all and they want it now. In this case, less is more, so avoid complex visual solutions and product copies, but go for concise and effective solutions that will entice them to buy your products.
Relying on influencers
Business owners who succeed in attracting influencers to their brand will grasp the attention of millennials, their Gen X parents and their baby boomer grandparents. What influencer you’re going to approach will depend on the type of your business. For instance, if you sell clothes online, try to connect with a local fashion blogger. When a potential buyer visits your blog or website and sees posts by that influencer, it’s highly likely they’ll buy from you. Moreover, it’s even better when an influencer advertises your products. If they mention you only once, thousands of people will get familiar with your business.
Stronger professional bonds
If working with influential people will boost your sales and online reputation, getting in touch with other fellow businesses will improve your business perspective. Having hundreds of contacts on LinkedIn or Facebook means nothing if you don’t make any specific deals with some of them. It’s necessary to share content that will improve your networking potential. Here’s where a comprehensive social media strategy and smart branding techniques will be of great help.
Moreover, SME owners should stay in touch with their business connections. For instance, calling your associates from time to time to discuss some hot business affairs, or just to chitchat is a smart thing to do. In addition, inviting them to business events or even company celebrations is a great way of both staying in touch and strengthening your professional bonds.
Thanks to the availability of various online marketing features, present-day entrepreneurs can contact their clients in many different ways. Many modern business owners realize the importance of continuous customer support, which is why more and more companies hire or outsource this service, in order to be available 24/7. Also, many ventures connect with their customers and business partners via different online platforms. Additionally, let’s not forget the importance of email marketing services. Although email is already a veteran of digital promotion, it still remains a powerful tool in knowledgeable marketing hands. By using all those and other features, you’ll manage to promote your business on several different levels.
Importance of gadgets
A business that doesn’t have a responsive website adaptable to various devices won’t be able to address their target audience in the desired way. In addition to mobile-friendly websites, clever business owners will recognize the benefits of having a mobile app, as well. As a result of the advancements made in this field over the last few years, you can make a business app without any knowledge of coding. On the other hand, those entrepreneurs who want more complex apps can hire professional developers. It all depends on your needs and budget. Of course, your professional tasks can be performed in a more efficient way if you uses some business-enhancing apps, as well. After all, this is the age of mobile technology, so make sure you get familiar with all the benefits it brings.
SME owners will be facing many new marketing challenges in 2017. The good news is that they can count on some cutting-edge innovations in popularizing their products. The bad news is that their rivals can easily obtain them, as well. Because of that, every move you make on your way to the top should be meticulously planned, so that you use modern marketing perks to accomplish your business objectives in the contemporary digital environment.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.