Amy: Welcome to the Brandboom Podcast. I’m your host Amy Zhou. On this episode, we have Melissa Gonzalez of Lion’esque Group. Melissa is a retail futurist and expert consultant in pop-up shops, who has been awarded Design Retail 40 under 40 for her work transforming the retail environment. She will bring some deep knowledge on how pop-ups can benefit your brand, which brands should try them, and why pop-ups have become more popular. Melissa, welcome to the podcast.
Melissa: Thanks. Thank you for having me.
Amy: Well, first of all, it’s getting towards the end of 2017 for all of us here at retail, and holiday seasons are coming up. I just wanna kind of recap the year a little bit from your perspective. You build a lot of pop-up shops, how many of them have you done so far in just this year alone?
Melissa: Wow, wow. I think we’re close to nearing 20 this year.
Amy: Great. And is that usually the average for the year or has there been a lot more this year?
Melissa: It comes …