How to Create Content for Every Stage of the Sales Funnel

Written by Pontus

You’ve churned out dozens of blog posts, ebooks, and podcasts over the past six months and you’ve got nothing to show for it. No leads, no significant boost in traffic, and no more money in the bank. A lot of us have been there at some point, and it’s defeating to say the least.

But the fact is, content marketing can be incredibly effective — if done right. And if you’re confused, you’re not alone. 65% of marketers claim to be confused about what content works and what doesn’t. It’s not always easy to determine what content will bring your prospects in and what won’t. But it helps if you start looking at the buyer’s journey: Visualize the funnel.

The Sales Funnel

For the sake of simplicity, let’s imagine the sales funnel as basic as we can:

Awareness: This is the top of the funnel where people are just gaining knowledge of your brand. Consideration: At this stage, leads are aware that you exist and are considering or comparing your offer. Conversion: This …

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How to Market Your New Business Online

Written by Hayden Myers

Most people now accept that having an online presence is crucial to the success of a new business that is trying to find its first customers and start growing. However, too many people spend a great deal of effort in creating their website, and then simply cross their fingers and wait for something to happen. But with so much competition and ‘noise’ out there, just having a website is no longer enough – you need to make continuous efforts to market it and promote your product, just like you do in the offline world.

We’ve broken the process down into a few questions to help you better understand what it takes for a website to do the job you want it to – of selling your product or service – and how to do it well.

Is your website mobile- and user-friendly?

A lot of business owners have a clear idea of what they want their website to look like – and that often includes things like company colors and large images, attractive fonts and other …

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8 Things Startup Founders Should Know Before Writing a Book 

Written by Sophia Clark

 You have started your own business and now may be considered a person who has succeeded at least at one sphere of life? Want to open new horizons or simply want to explain your company mission? Write a book. If you don’t know where to start, we have collected some tips for you to follow.

#1 Write for the Right Reason

It is hard to deny that your goals and motives are very important for one’s success. Curiously, money is never a good goal. You need a big idea to make your startup work. The same thing is with writing. You will never sell a book if all you want is to sell it. But if it is written for a higher goal and with feeling – it will sell itself. Besides money, you should never write out of mere vanity. If someone else’s fame keeps you restless, you will never be a good writer.

#2 Be Realistic

Before you start an actual book, try yourself as a writer in smaller things, like social …

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How Can Your Business Benefit from Hiring Remote Workers?

Written by Sharon Koifman

There’s a bit of a tug-of-war going on in the minds of business advisors these days. Half of them are advocating for open plan, versatile office spaces to promote creativity. The other half are espousing the benefits of remote working, which promotes productivity.

The answer is, unsurprisingly, that there isn’t a one-size-fits-all solution. For some companies, or departments, an on-site solution is the best. It creates an environment that’s great for extroverts, allowing them to bounce ideas off each other and come up with creative solutions.

For other tasks, where the lack of interruptions is a boon, then remote working is most definitely the way to go. If you have a team of ace software developers, do you really want them being interrupted every twenty minutes to be asked about the problem’s someone’s Grandma is having with Windows? Thought not.

Remote working gives you more than just peace and quiet to concentrate. Here are just a few of the reasons you should consider remote working for your business.


Many of the most successful businesses today started …

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8 Habits Of Future-Ready Businesses

Written by Oliver Threlfall

Having a future-ready business entails keeping up with and using the latest technology to sustain or improve business operations. By utilizing different types of powerful tracking technology such as the cloud, mobile, digital, and analytics, you will build up a successful business now and be able to sustain it in the years to come.

Best Practices

Future-ready companies have certain habits that enable them to stand up to and be shining examples of this all-important term. These habits or practices include:

1.    Keeping up with and accepting changes

Change is the only constant in the business world. However, some changes can be challenging even for the most forward-thinking organizations. So much so  that they would rather choose to wait it out until the trend passes (which can take some time, if it happens at all). Future-ready businesses embrace and are even driven by important developments and advancements in their industry.

2.    Being inquisitive

To be future-ready, businesses need to be aware of the latest trends and understand them. In addition, they have to be able …

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How to Get Brand Awareness Traction on Twitter for Your Startup

Written by Brad Shorr

Twitter, with more than 300 million active users, is an excellent platform for startups ready to introduce themselves to the world. Here are tips for building brand awareness and an enthusiastic community of followers.

Before opening a Twitter account, create relevant, sharable website/blog content. Some of your tweets need to link to website content to give users more information about your business. When creating this content, think about your audience segments. For instance … People in the Twitter venture capital/startup/entrepreneur community will be interested in your company’s backstory and business plan. Customers will be interested in your product/service value proposition. Business journalists and bloggers will be interested in your story based on where you’re located (local journalists are often eager to promote new, local business) or what industry you are in. Users within your industry will be interested in what is new or disruptive about your business, products or services. When setting up your account, include popular, relevant hashtags in your profile, since a lot of users conduct searches based on hashtags. Here’s more …

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5 Ways New Restaurants Should Use Social Media

Written by Danielle Ryans

Getting a new restaurant set up is not the work of a moment. You’ve put together a brilliant team, decked out your venue, procrastinated over the menu — and most importantly, ensured that the food is worthy of your dream customers.

But without bums on seats, it’s all for nought. And unfortunately, in today’s economy and with competition greater than ever, that can be the hardest part.

It’s a sad statistic, but most new restaurants fail within the first three years of opening. Luckily, there are plenty of ways to get the good word out there about your great establishment. Build a great website, kick off a killer loyalty program, get listed in those niche directories, organise some special deals and fun events — and so much more.

But when it comes to getting people to take the plunge to try out a new restaurant, it’s still good old word of mouth that makes the most impact. Better than any other form of advertising, four out of every five new restaurant patrons are there because a …

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Online Learning, What’s The Right Option For You?

Written by Amely Braun

In the present time, online learning has emerged as one of the best ways to get knowledge and enhance your skills. Gone are the days when you had to attend your college, school and other classes to gain knowledge but today the same can be done through your home and office. Not only the individuals but even the working professionals especially the women can take out time from their busy schedule and take up online classes to explore better opportunities.

There is no denial to the fact that there are lots of advantages associated with the Online Learning and more people are finding it a comfortable choice but before you go for it you need to ask yourself a few questions. Taking any decision in a hurry could have adverse effects and you will definitely not want this to happen.

Do you have the knowledge of computers and are able to work on it? Are you self-sufficient to take up the course independently? Do you have enough time to spare from your schedule? Do you have …

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Content personalization: 5 affordable ways to do it right!

Written by Charles Goodwin

How do you make your content stand out when so many websites are talking about the same thing on social media? A recent report highlights that a staggering 94%of today’s marketers believe that if you want to be perceived differently in the online environment, you have to find new ways to reach out to customers. Quality content still dominates. But it’s not just about the words you wrap up nicely in a text; but about how you do it.

Content personalization is one of the oldest – and still, most efficient – advanced marketing strategy. It’s not impossible to craft provided you abide by fundamental rules of content creation. Here are 5 affordable ways you can use to hit the mark.

Leverage content to establish social media presence

Everyone’s on social media these days. Brands and companies leverage the power of social channels to appeal to their target audience on a personal level. How do you get started with content personalization. The first step to take is to capture essential information and further details from your …

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Top 5 Best Team Building Activities

Written by Dan Radak

In order to make your company work like a well-oiled machinery, you need to make sure its infrastructure is absolutely flawless. This means having every single person in a perfect spot, based on their merits and predispositions. Still, even this doesn’t guarantee that things will work out for the best.

You see, having a team is not just about composing a group of gifted individuals. It is about people who can synergize together when they need to in order to achieve the best results. Furthermore, creating a positive work environment can help some of your employees overcome their performance anxiety, which is one of the most common phobias of the modern world. To make a great team, however, you need to handpick the individuals who you believe could work well together, and then enhance their bonding efforts with a series of team building activities. Here are a few suggestions.

1.    Playing team building games

The first thing you might want to consider is playing some team building games. This way, you will place your team …

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