How Brands and Businesses Can Experiment With Their Content More

By Patrick Foster

Are you fresh out of content ideas? Feeling exhausted and uninspired by your current content strategy? Maybe it’s because you haven’t done anything new in awhile…

As a business it’s important to experiment with different content formats and types on a regular basis to avoid getting content fatigue (and boring your audience to tears).

Use these content experimentation ideas to help you get out of your content rut.

Don’t leave it all to the content creators

Great content marketers know that they don’t know everything. Every business that is stuck in a content stalemate needs to zoom out and get more people involved. Content creators need help from business stakeholders and other departments in order to harness internal stories and unearth hidden content gems.

Content teams need to interview senior management teams on a regular basis in order to obtain insight into leadership and current industry challenges. Internal expert interviews are a great way to discover emerging industry trends, and will help brands create exciting, thought-leadership content pieces. Busy executives can be hard to pin down, …

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10 Useful Mobile Apps for Tech-Savvy Students

Technology in education has revolutionized learning and is empowering students in ways that were unknown to prior generations. Students who belong to the digital generation are not only embracing the digital lifestyle, but they’re also making it their own.

Today, adapting to technology is not just about knowing how to use gadgets. It’s more about knowing how to leverage the benefits of technology and also about learning to explore the infinite possibilities technology has to offer.

Given the crucial role of edtech in education and its ability to engage students, an increasing number of educators today are encouraging the use of technology both inside and outside the classrooms. Consequently, many more students are becoming tech savvy while getting accustomed to cool new edtech tools.

With the growing demand for handheld devices like mobile phones and tablets, the popularity of apps has reached a new high. To fulfill multifarious requirements of students, several useful products have been rolled out – a few of which are listed below:

Mathway

If you’re stuck while working on your math assignment and are …

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5 Key Digital (Re)Marketing Features for SMEs in 2017

Written by Dan Radak

It isn’t easy to be an owner of an SME (small and medium-sized enterprise) nowadays, especially if you work both offline and online. Many entrepreneurs have realized that investing in offline marketing is too expensive. As a result, the online advertising environment is witnessing a significant rise in the number of online marketing campaigns. Since they’re happening simultaneously with cutting-edge tech advancements, it’s essential to blend them together and improve your online marketing efforts. So, we hereby present 5 crucial features for digitally marketed SMEs in 2017.

Instant needs, instant response

According to current data from the US Census Bureau, millennials – people born between 1982 and 2000 – have outnumbered baby boomers. This trend isn’t prevalent only in the USA. The domination of young, technologically-adept  people is a global phenomenon.  It makes sense that modern owners of small and mid-sized enterprises should adapt their content to those people. In line with that, strip off all the unnecessary features from your websites and, more importantly, your apps. Millennials want it all and they want it …

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8 Major Effects of the Internet to the Retail Industry

Written by Gemma Reeves

The rise of the internet has brought a wave of change that has washed over nearly every aspect of life. With the internet’s capabilities come new opportunities and the necessity of change. The force of the internet encourages businesses and markets to adjust.The retail industry is familiar with these changes and has experienced an evolution that expands opportunity and challenges current practices.

(1) The Internet allows sellers to have a vast inventory, which could be limited when you have a physical store.

Take for example your neighborhood bookshop. Books take up a lot of space, and so the number of titles that they could readily offer would be limited by how many they can actually display and hold in their storage. However, if you check out Amazon.com, they have thousands and thousands of titles of books and even magazines that are readily available for the customer to purchase. They could buy different editions and volumes at just a click of the mouse, and customers can even choose between receiving an actual hard copy or downloading a …

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A Beginner’s Guide to Social Media Marketing Strategy

Written by Mel Devent

Thanks to the social media boom of recent years, marketing one’s business or personal brand is easier than ever. Now brands have a unique ability to connect personally with their fans as well as communicate to a wider audience easier than ever before.

To some, however, the world of social media marketing feels like a game with rules that are extremely complex and intimidating. With more and more social media platforms popping up and gaining popularity, it can be an overwhelming task to come up with a social media strategy which is both effective and cohesive across many social media platforms. Plus, with all the platforms out there, it can be hard to know how much time and effort you should devote to each one.

The most effective social media strategies put a little time into several social media platforms daily. By posting quality content and understanding how to make the most out of each platform, you can become a social media-marketing master. Below are some tips on how to use social media to your …

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How to Send Your Company’s Reputation Through the Roof

By Dan Radak

In the business game, reputation is king. Word of mouth can literally launch a business into the stratosphere or shut it down. Especially today, with social media influencing every aspect of our lives, reputation plays a key role. Mistakes are almost impossible to hide – they reach other clients, and your potential audience in an instant. How you position yourself, and what kind of picture you paint of your company can greatly influence the success of your business endeavor. But how do you build up your company’s reputation? Here are some tried and true methods.

Don’t Bite off More Than You Can Chew

The first and foremost thing that will affect your reputation is how serious you are about your work. When you are negotiating, don’t allow yourself to be seduced by potential profits, only to realize afterwards that you have no way of actually honoring your deal. Going back on your word, delays and incomplete deliveries are a quick and sure way to run your business to the ground. No matter how attractive an offer might …

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How To Build A Strong Brand Image And Keep Your Customers Happy

Written by Philip Piletic

Effective brand strategies are the way to build your company and keep your customers happy.  You can use one or all of the marketing techniques outlined below to make both happiness and growth happen:

Implement Smart Outreach Strategies

Although defined broadly, smart outreach is basically the process of connecting with your target market in an exciting, creative way that optimizes the brand awareness process. The end product of an effective smart outreach campaign is optimized visibility and enhanced conversion. Smart outreach strategies are effective because they build relationships while simultaneously ensuring that the prospective client becomes more familiar with the value of your brand.

There are numerous techniques you can deploy to generate these outcomes. One of them includes placing primacy on the community-building process. This strategy is effective because it involves reaching out to the target market in a manner that causes them to organize a “society” or “neighborhood” around your brand. By building a community of people around your brand, you’ll help make your product or service line a more integral part of the prospective …

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10 Mobile Apps for a First Class Entrepreneur

Written by Kevin Nelson

Making important calls starting from the time the day breaks, writing and responding to hundreds of emails, filing a vast number of reports, creating thousands of plans, brainstorming new ideas, and creating efficient marketing programs at the same time: this is the daily life of an entrepreneur. And if you think that it is easy to keep the healthy balance and make everything work on the go, then you could not be more wrong.

That is why, with the growth of responsibilities, every entrepreneur needs the assistance of the latest technologies. As you know, there is a huge number of applications businesspeople can get to make their life easier.

Technologies are meant to serve the single goal of simplifying our daily routine and keeping all the balls in the air. For this reason, we have decided to make a list of apps that you should get and use on a regular basis not to break your neck under the pressure of tasks and responsibilities.

No matter whether you are a freelance writer or run an online …

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46 Facts Every Entrepreneur Needs To Know

By Javier E. Sánchez

Entrepreneurs are leaders, innovators, inventors, and of course, very smart people. There are things that entrepreneurs need to know in order to succeed and get into the business world. For example, did you know that one in every 18 people own and manage their own business? Of course, this number changes from country to country, but it is always good to know that there is a lot of competition already and having a good product might not be enough if the right marketing and sales strategies are not applied. It also depends on the country they want to open their business.

For example, according to DealSunny’s research, there are no developed countries in the top 25 most entrepreneurial countries (USA, China, and Japan). On the other hand, Uganda, Thailand, Brazil, Cameroon and Vietnam are the best entrepreneurial countries in the world. Would you like to be an entrepreneur? Are you one already? Here are 46 Facts Every Entrepreneur Needs To Know.

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6 Steps to Handling a Bad Online Review

By Eric Welke

Your online reviews tell the message of who your company is, what you do, and the service that you provide. When your reviews are positive, you can bring in more customers, give customers a reason to return, and improve upon your online image. But when a review is negative, you may face a few problems.

Getting a negative review isn’t the end of the world (or your business), but you will need to handle it appropriately. In this guide, we will help you:

Understand what to do when you get a negative review. Know what to say in response to a negative review. Develop ideas on how to improve the customer’s perception.

You’ve just gotten your first negative online review and you’re panicking. This less-than glowing review is up for the entire world to see and you’re worried about how it will influence your new business or potential customers researching your name. Your first thought may be to ignore it, but there is a much better way to respond.

The truth of the matter is negative …

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