6 Hottest Technologies For IoT Security

Written by Charles Goodwin

The Internet of Things (IoT) is everywhere. We’ve seen an increase in connected cars, connected homes, advanced device purchases, and more. The issue is all of these devices are directly linked to the internet. Since there have been so many security breaches lately, people are terrified. Business people, in particular, want their company websites to be protected.

Despite IoT security concerns that happen even to the most secured websites (e.g. government websites), the tech industry moves forward in an attempt to polish and refine the trends. How do you implement the IoT to strengthen security levels? Let us have a closer look at 6 hottest technologies in the Internet of Things scenario.

Increased funds for improving security issues

 The web is an insecure environment. Cyber Crime is skyrocketing, and companies often deal with lots of challenges as far as cyber-security is concerned. Disrupting technologies and recent tech advancements like cryptocurrency and the blockchain are compelling government officials to spend more on strengthening security.

At last, governments around the world have noticed that the internet is …

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7 Simple Ways You Can Market Your Law Firm Startup

Written by Elena Tahora

First of all, congratulations.

Why?

Well, not everybody is confident and strong enough to create a startup. Much more a law firm startup. The world of law is a scary place for a small startup. It is full of big firms that can easily nudge you off the edge if you aren’t careful enough.

But hey, you are already in the ring so you might as well learn to fight, right?

Playing Their Game

Here’s a little secret. Just because a firm is big doesn’t mean it’s the best. That’s the nature of the business. The biggest are those who are great at selling themselves.

For a small law firm startup, this can be quite a dilemma. “In order for a firm to get their name out there, they have to win cases or at least create a stir. But for them to do that, they have to find clients first. This confuses them on whether they should focus on showing they are the best or marketing their firm,” says Dr. Michael Falzon from CSBgroup.com.

If …

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5 Training Courses That Can Make Young Entrepreneurs More Savvy

Written by Kamy Anderson 

Though many think that successful entrepreneurs are born geniuses, it takes more than luck to achieve success in the world of business. The combination of talent, support and talent development through practice and training are crucial elements of achieving an envious level of success.

However, a lot of young entrepreneurs have to face a number of challenges when first starting. Dealing with the unknown while trying to fulfill the expectations such as providing new ideas, clear business goals, and properly managing a team can be overwhelming and tough, especially if you make some mistakes right at the beginning.

But what is the essence that shapes the average business owner into an entrepreneurial powerhouse? If we take a look at the Harvard Business School research on the list of skills and behaviors that drive entrepreneurial success, the conclusion is quite simple – confidence plays a major role and is the decisive reason why some entrepreneurs sink while others calmly swim in the murky business waters.

Triumph awaits those who are confident in their decisions and the only …

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5 Reasons Why Social Media is Essential to Start-ups

Written by Jessica Rousey

The foundation of every successful startup and the launch of the company always involves careful thinking about a social media strategy. We cannot escape the reality that technology has been part of everybody’s life, and one of the most efficient ways to communicate with your buyers throughout the globe is through social media.

Businesses are evolving so fast to sustain the needs of the people, and social media has been their greatest weapon in terms of marketing, information dissemination, as well as building good customer relationships. No matter how creative a startup business model is, the right message has to be carried out successfully to the targeted audience. Furthermore, the impact of social media is so strong that it attracts people and holds their attention. It can also be observed that modern generation of business professionals believe in technologically-advanced tools. Thus, big companies are utilizing the utmost potential of social media to widen their networks and be connected around the world.

Here are some handy tips that will help you make the most of the social …

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5 Elements of a Successful Startup Business Plan

 Written by Elena Tahora

A startup business begins with an idea. Of course, in order for that idea to become a solid entity, there are things that you will have to accomplish first. One of the most important things that you have to do for your startup is the business plan. Your business plan will be your first ticket to success.

First of all, the business plan is what you will present to your potential investors. Your business plan will also help you evaluate every aspect of your business and keep you on the right track. Writing the business doesn’t have to be a pain. All you have to do is make sure that it has the five most important elements.

Executive Summary

The executive summary is probably the most important part of your business plan. That is because it is the part that comes right after your title page. The executive summary of your business should catch the attention of the reader, otherwise, the rest of your business plan will just go to waste.

It has to, like the …

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Insomnia, Depression and the Money-Making Mindset: Why Sleep Matters!

Written by Sarah Jones

It’s not unfair to say that the first six months can make or break a business. It’s these formative months where the foundations for the future are laid out, and your attitude and enthusiasm in this time sets up the expectations both in your mind and your clients attitudes about how you’re going to continue to do business in the future.

That’s why you need to make sure that you’re working at peak capacity, and one of the key aspects to this getting enough sleep.

See, sleep affects literally everything we do. We all innately know this, but in the rush that comes with starting a new project, it’s often forgotten. But it’s not something you can afford to let slip, even if it seems like you’ve got a million things to focus on and time to do maybe half of them.

The detrimental effects of sleep deprivation

 It can take as little as one night of bad sleep to affect your mood in noticeable ways.

For starters, just losing an hour of sleep causes …

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Why Your Social Media Marketing Strategy Needs to Include Instagram

Written by Mitchel Jordon

Instagram is one of the best social media platforms in the modern world. It provides perfect gateway to the world of photos and videos. The platform lets you reach out to the world via digital content and it certainly follows the gist of “a picture is worth a thousand words.”

Instagram is your perfect place to reach out to your target audience just by posting what they might be interested in. Instagram has millions of monthly active users and all the millennials are using it. You should also include Instagram in your business marketing because many businesses are successfully running campaigns for promoting their products on Instagram.

Let’s go through some important arguments about why Instagram should be a part of your marketing strategy.

Instagram has a huge user base

You won’t begin to believe the number of users Instagram is entertaining every moment. Just to add in to your surprise, let me tell you, Instagram has 700+ million monthly active users, 400+ million daily active users. The new feature of stories introduced by …

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How a Chatbot Can Make It Easier to Run Your Business

Written by Elizabeth Kelly

There’s a huge debate taking place in the business world. As AI technology, or the closest thing we have to it so far, begins to take center stage, what are the right ways to use automation in business communication?

Specifically, the conversation centers around the use of chatbots. It’s easier than ever to create one for your business, and the time saved answering basic questions can save your business a lot of money while letting you be more productive than you are now. No, we’re not talking about bots used for automatic retweets and likes for micro influencers on Twitter.

Sound good? There’s still a limit to what a chatbot can and can’t do. The first thing you need to know is what a chatbot is and why businesses use them. A chatbot is a program that can communicate with your customers through text. It’s programmed to understand most of what your customer is saying and responds appropriately. The more information you provide to the program, the better your bot will be able to help your …

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Five YouTube Marketing Campaigns Your Brand Can Use

Written by Cley Williams

The kind of YouTube marketing campaign your brand chooses to launch will be shaped by the culture of the brand, the goals and objectives of the campaign, and your target market. For companies that never run a marketing campaign on the video platform, YouTube marketing can help you optimize their brand awareness and reach which in turn means more sales conversions.

But apart from the obvious pre-roll ads we all know YouTube for, what other kind of campaigns can your brand run?

Marketing Product Placements on YouTube. Among the most frequent and efficient kinds of video marketing campaigns is incorporating a product, service, or even a logo into a video posted on YouTube that is often not directly related to your brand. By featuring a product or service of the brand on YouTube, or even showing the brand’s logo in a favorable light, a company can easily grab the attention of thousands or even millions of YouTube viewers and potential customers. The product could be a part of the set or logo …

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Getting Creative to Jump Start Your New Business

by Holly Horsman

If you’re in the process of starting a new business and getting it up and running, you probably know how challenging it can initially be to gain traction.Oftentimes, it takes a lot of creativity and ingenuity, as future clients are usually looking for something they’ve never seen before. They also want to know what sets you apart from the competition. Luckily, there are many ways to promote your budding business that can really leave a lasting impression. Here are a few ways to get your business out there and start attracting customers. (By the way, if you’re looking for a book on this, check out Be More Popular: Culture-Building for Startups. It focuses on startups, but applies to any new business.)

Hop on the Technology Bandwagon

Technology has provided a bigger platform than ever for marketing businesses and you definitely want to be a part of this! Social media has the power to push your new company to tens of thousands of viewers in a short period of time. Use this to your advantage and be …

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