Beyond the Interview: A Behind-the-Scenes Look at Podcast Production

A high-quality podcast production requires more moving parts than you might think. You can’t plug a mic into your computer a couple of times a week, publish it on iTunes and expect to become the next Serial.

Establishing an active audience and building influence means investing in a strong production. Your planning starts long before the little light turns bright red.

It’s not just about the interview. Before you ever hit record, many things happen behind-the-scenes, including:

Researching which types of guests will work well Understanding the best format for your show Scheduling and communicating with interviewees Creating a comfortable and relaxed environment

In today’s post, I’ll discuss each of these steps and explain why they’re so vitally important to the success of your podcast.

Step 1: Research Potential Guests

Unless you’re doing a solo read or monologue, your podcast needs guests. When we produce podcasts at Red Cup, we look at both expertise and influence when building guest lists.

Guests bring along their knowledge and audience. Each series (usually a run of episodes) will have a mix …

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Secrets of Podcasting: Slow Discovery Improves Audience Engagement

Lost and Found in Podcastland

A common barrier for podcast distribution is discovery. Where most social distribution platforms value short clips of visual content and search platforms value text and viewership behaviors, audio content is harder to share, navigate, and discover.

Podcast listeners don’t want fast and disposable content, though. They only listen to a handful of podcasts at any one time, and they have a tendency to socially invest in the shows they enjoy. This can lead to bad metrics if you look at podcasting through the lens of social media performance, but it can actually produce a higher customer lifetime value when paired with the right media tactics.

Slow discovery isn’t a problem, it’s a feature.

Podcasting UX

The way podcasts are discovered and consumed isn’t a technological issue, it’s a user experience issue.

Despite the accessibility of RSS feeds and the plethora of podcasting apps on the market, the average podcast listener doesn’t behave like other media consumers. Podcast listeners subscribe to an average of just five shows at a time, and they tend …

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Integrating Podcasts Into Your Marketing Plan

Marketing can be expensive and labor intensive, even when you’re staying firmly inside the box. Thanks to competition and advertainment, there’s little room for tentative marketing. That makes extending your marketing plan to include new channels a hard decision.

Podcasting, however, isn’t a short fad or a third party platform. In today’s market, where direct audience access is often challenging and expensive, podcasting offers a unique opportunity to produce memorable content for direct consumption.

If you’re looking to add podcasting to your business’s marketing toolbox, make sure you understand how it can integrate with your existing marketing efforts. The difference between a clogged content calendar and an effective marketing strategy is the way in which different channels and platforms amplify each other. For the right businesses, podcasting can provide amplification that other channels can’t replicate.

Understanding The Podcasting Space

Before diving into marketing strategy, it’s important to understand how podcasting fits into the bigger picture of digital content and digital distribution.

Roughly 67 million people listen to podcasts at least once a month. Demographically, these listeners are young, …

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Los Angeles, CA, May 17, 2017 (GLOBE NEWSWIRE) — For his groundbreaking investigation into the transformative effects of exercise on the brain John Ratey, MD is this month’s recipient of the #Walkie. Dr. Ratey, author of Spark: The Revolutionary New Science of Exercise and the Brain, has championed exercise as a way to “turn the brain on,” alleviate depression and anxiety and boost wellbeing. He has helped popularize the concept that the body exercises the brain.

As Dr. Ratey writes, “The real reason we feel so good when we get our blood pumping is that it makes the brain function at its best, and in my view, this benefit of physical activity is far more important – and fascinating – than what it does for the body. Building muscles and conditioning the heart and lungs are essentially side effects. I often tell my patients that the point of exercise is to build and condition the brain.”

Dr. Ratey is also the author of Go Wild: Free Your Body and Mind from the Afflictions of Civilization, Delivered from Distraction – Getting the Most Out of Life with Attention Deficit Disorder, A User’s Guide to the Brain: Perception, Attention, and the Four Theatres of the Brain, among other books. View his TEDx talk “Run, Jump. Learn” on YouTube.

The #Walkie honors the most moving insights from thought leaders who bring attention to the power of movement, particularly walking, to increase longevity and improve health. UnSit is dedicated to getting everyone up and walking with events, information, and by encouraging lifestyle changes.

For interviews, please contact Kate Durocher at Red Cup Agency. Contact information below.

MORE INFORMATION ABOUT DR. RATEY

Best-selling author John J. Ratey, MD, is an Associate Clinical Professor of Psychiatry at Harvard Medical School and an internationally recognized expert in Neuropsychiatry. He has published over 60 peer-reviewed articles, and 11 books published in 15 languages, including the groundbreaking ADD-ADHD Driven to Distraction series with Ned Hallowell, MD. With the publication of Spark-The Revolutionary New Science of Exercise and the Brain, Dr. Ratey has established himself as one of the world’s foremost authorities on the brain-fitness connection. His latest book, Go Wild explores how we can achieve optimal physical and mental health by getting in touch with our caveman roots, and how we can “re-wild” our lives. Visit his website.

MORE INFORMATION ABOUT UNSIT

UnSit is a startup that has created a new kind of treadmill desk called the WALK-1. Smaller than the treadmill you may be picturing, designed to fit under your desk, the WALK-1 will get you moving at work. Research has shown that breaking out of a sedentary lifestyle and keeping in motion can improve your health and extend your life. UnSitters, as WALK-1 owners call themselves, have taken more than four million steps so far on their desk treadmills. Visit the UnSit website.

Read the original media release at this link:  https://globenewswire.com/news-release/2017/05/17/987157/0/en/UnSit-s-Walkie-Award-Honors-John-Ratey.html

Cult/Tech Podcast with Sabari Raja of Nepris

On the Cult/Tech Podcast our guest today is the Co-Founder and CEO of Nepris, Sabari Raja. Listen on SoundCloud, or using the player  below.

We discuss the STEM education gap and how the Nepris platform is addressing it by providing career role models for students all over the world.

Sabari has a strong track record in building and launching successful education technology products in markets around the globe. Prior to starting Nepris, she worked for 15 years with Education Technology division of Texas Instruments to lead product and content strategy, publisher relations, business development, partnership and alliance ecosystem for new edtech products. Sabari has an undergraduate degree in Electrical Engineering from India, Masters in Computer Science from Louisiana State University and graduated Beta Gamma Sigma with an Executive MBA degree from Cox School of Business, SMU.

 

Key Takeaways:

“It’s about connecting students with real world possibilities” Sabari at 2:02 “Not only are we creating relevance to curriculum they’re learning. We’re introducing them to careers in the process.” Sabari at 5:37 …

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Juan Pablo Segura on MediStrategy Podcast

Red Cup’s client Juan Pablo Segura of Babyscripts was recently a guest on the the MediStrategy Podcast. The episode is entitled “Improving Prenatal Care and Birth Outcomes Via Mobile Technology.” You can listen to the podcast on SoundCloud.

What if we could eliminate preterm births by 2027? There’s an app for that.

That is the moonshot goal of Babyscripts, a new model in pregnancy management that seeks to improve prenatal care and birth outcomes by supporting both pregnant moms and their physicians. The app has been adopted by several of the nation’s top health systems, including MedStar Health, George Washington University Medical Faculty Associates, Northwestern Medicine, UT Physicians, and Aurora Health.

A graduate of Notre Dame’s Mendoza College of Business, Juan Pablo Segura is the Co-founder and President of Babyscripts, the only doctor-delivered digital health tool that employs remote monitoring and big data to detect problems sooner. The innovative Babyscripts technology has been recognized by Startup Health as a ‘Healthcare Transformer’ and by CTIA as a ‘Wireless Lifechanger.’ The venture was also a member of the …

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4 Easy Tips to Cultivate Calmness

The ability to cultivate a sense of inner calm is an important factor when it comes to coping with anxiety. Anxiety, often times, creates physical side effects on one’s health, and the cultivation of calmness and relaxation in both body and mind can serve as a form of release from mental anxiety. Minute changes in your lifestyle and habits can bring unanticipated, positive effects on your wellbeing as a whole. Here are a few easy tips on how you can instill calmness in your daily life.

Read the rest of the article at Pick the Brain.

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Kelly Tenkely on Ed Tech NOW Podcast

Today’s guest is Kelly Tenkely. Kelly has dedicated herself to illuminating how educators can integrate technology in their classrooms. She has started her own school, Anastasis Academy (anastasisacademy.com/), dedicated to shaping the development of the whole-child by engaging the mind, body, and spirit.

On the podcast, we talk about educator development, why Kelly doesn’t use textbooks, and how tech can help encourage students to read.

 

Key takeaways:

“I think the biggest thing that technology’s done for us has given us the ability to empower kids in a new way as learners and creators, because now they don’t have to wait for educators to create for them.” Kelly at 1:07 “I’ve found the most impactful professional development that my teachers engage in is installing their own passions and bringing those back.” Kelly at 3:15 “Technology helps this because it gives them the ability to drive their learning when there isn’t a teacher there to be the experts well” Kelly at 6:24 “So I think with the technology it’s so great that you have tools …

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Startups Playing to Win

Ron Miller is a self-described “entrepreneur’s entrepreneur” who has visualized, founded, built, and sold five companies. Speaking in rapid-fire sentences, he gracefully guides the listener through the river of his ideas, and always with a passion for cause-based entrepreneurship. (Ron holds the trademark on the phrase “Doing well by doing good.”) He and Howard Marks founded StartEngine in 2014, originally as a startup accelerator. Since then, it has become one of the best-known sites online to raise money for startups using equity crowdfunding.

You Must Deliver a Message to Win

“My partner and I are both serial startup guys, and we raise capital in just about every form you could imagine—venture capital, private equity, angels, commercial banks, credit cards; I mean, we’ve done it all,” Miller said, “and when we saw this opportunity, we thought it was probably the greatest advancement for entrepreneurship in our generation. Because what makes America great is that we’re innovators, but the thing that holds innovators back is capital, and I think there needs to be a fair and reasonable way where people can …

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