Cheryl Clements Of PieShell on the Cult-Tech Podcast

Joining Lee Schneider on the podcast for this episode is Cheryl Clements, the founder and CEO of PieShell. PieShell is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts.

For Cheryl, food is personal.Growing up, she spent summers helping her mother run a pie-making business. Aptly named “The Pie Shell,”it was headquartered where all good startups begin: in the family’s basement. It was from her mother that Cheryl learned what it takes to build a successful food operation. More than that, she learned how communities grow around the food that people share. When Cheryl thought of embarking on her own food venture, she saw a crucial need for a crowdfunding platform that addresses the unique challenges of food and beverage entrepreneurs.

Listen here on Red Cup, on SoundCloud, or subscribe on iTunes, Stitcher Radio or TuneIn.

Key Takeaways:

“That is one of the things that crowdfunding leverages tremendously — is that sense of community.” Cheryl at 1:53 “The foodies that follow them and are passionate about finding …

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Brandboom’s AI first step in changing retail

Our client Brandboom was recently featured in an article on Fierceretail. Here is a quick preview of the article:

Brandboom, a provider of e-commerce tools for retailers and fashion brands, announced the launch of an artificial intelligence (AI) feature on its customer platform.

“We know from our customers how hard it is to be given a chance, to be considered, and to succeed,” said Amy Zhou, Brandboom COO. “And for over two decades, everyone who set out to build a brand had to pay $10,000 just to attend a trade show for a chance to meet retail merchants who might place an order to carry their products in stores. This has to change.”

You can read the rest of the article here.

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Babyscripts looks to grow following $5.7M Series A

Congratulations to our client Babyscripts who just received their Series A financing.

D.C.-based startup Babyscripts is looking to add to its product offerings following a $5.7 million Series A.

The Georgetown-based startup initially launched a platform focusing on care for women during pregnancy. The company’s apps help guide patients through pregnancy. It also provides remote monitoring though an option to receive a “Mommy Kit,” which includes an internet-connected blood pressure cuff. The company is working with 15 health systems.

You can read the rest of the article here.

 

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A New Retail Ecosystem

In the past, you and I would shop for our wardrobe at a local mall by visiting department stores such as Macy’s and other retailers like bebe, The Limited, Banana Republic and such. It’s safe to say that technology has changed all of that. However, this shouldn’t be news to anyone. It’s happened before.

Let’s rewind to about a decade ago when the internet and social media completely transformed the music industry into what we know today. Up-and-coming artists who used to rely on record labels to listen to their demos for their big breaks are now getting some of their power back — all thanks to how we use technology to discover and consume music.

The same transition is happening today in the retail industry, where a whole new ecosystem is being formed, and everyone in the game — designers, makers, wholesalers, distributors and consumers alike — needs a new map.

Read the rest of the article here.

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Notes on eBook Structure – Get It Right the First Time

This is an excerpt from ACE YOUR EBOOK

How will you structure your book? The array of options may seem daunting, even infinite at first. But they are not. Here is a menu for you. You can’t choose all of them, but you can mix two or more to present a successful narrative that will make your readers happy.

Personal story

The most compelling stories (for most readers) are personal. Let’s call this one the biographical approach to your book. If you have a compelling personal story that includes some key learnings about your industry, work, or your life, telling it as a chronological tale might work well for you. If you choose this option, remember this: Telling a personal narrative doesn’t mean you must begin at the beginning and end at the end. Most successful biographical movies start with a crisis point in the main character’s life to set the scene and hook the viewer, and then after that they flash back to the beginning of the story. They do not begin at the beginning.

Collection …

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The Future of Reading

There is nothing better on a summer day than a book in your hands. That statement will always be true. Or maybe not.

You’re reading these words on device of some kind, unless you printed them out. Amazon is selling a lot of ebooks today. Students are working through assignments online. Educators offer them online sources to read and video to view. It’s more than just convenience. When you are chasing information, the most current sources are online. The world changes too fast. Where does that leave the textbook?

Ever since high school, I’ve held onto my copy of Janson’s History of Art. In the edition I own, the timeline ends around Jackson Pollock. It’s useful if I need to know about the Venus of Willendorf and Alexander Calder. Beyond that, it’s frozen in time. It’s a wonderful, outdated book that, together with my high school volume of Shakespeare, makes for the perfect elevating experience — for my laptop. I use both to prop up my Mac when I work at a standing desk.

Read the rest of this post …

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How to Find Material For Your eBook

This is an excerpt from ACE YOUR EBOOK.

What will your book be about? To answer that question, take a look around. Have you published lots of blog posts, recorded podcasts, or made presentations? Has that material aged well? You might be able to repurpose some of your existing writings, recordings and presentations. Look for a theme among those materials. If one emerges that serves you, use it. We have a client at Red Cup who makes a treadmill that goes under your desk so you can walk while working. We helped develop blogs, podcasts and video presentations around UnSit’s WALK-1 product, discussing workplace wellness, longevity, and health. When it was time to produce an ebook, we had nearly everything we needed to make it. The theme was already there in what we had already produced. Most importantly, the theme served the client’s goals: To enter a larger discussion about fitness and workplace wellness.

Blogs are the easiest material to repurpose. Presentations and podcasts might be more challenging. Here’s a tip: If you have them transcribed …

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How to Save Yourself From ‘Text Neck’

Written by Kate Durocher

As I type this I’m sitting, hunched over at my desk, staring at my phone researching what I’m about to tell you.

Turns out, this slouched over position I find myself in, and that I’m in constantly throughout the day, has now been proven to lead to degeneration of the spine and even surgery. You see, the human head weighs an average of 12 pounds and, when bent over looking at a phone at a sixty degree angle, that means a weight of sixty pounds is being exerted on your neck as the weight on the cervical spine increases when you look down.

If you are thinking that doesn’t sound very good, you’d be right.

This article was featured on Pick The Brain. Read the rest of the article here.

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Sebastian Stricker of ShareTheMeal on the Cult-Tech Podcast

ShareTheMeal is an app from the World Food Program that enables people to share their meals with children in need, using an iphone or Android app. Joining us from Berlin today is Sebastian Stricker, Head of ShareTheMeal.

The shared meals provided by the organization help provide school meals to 25,000 children affected by Boko Haram violence.

The podcast is produced by Red Cup Agency. Edited by Kay Vermeil. Communications outreach by Jason Visenberg. The interviewer is Lee Schneider.

Key Takeaways:

“We want to work in situations where there is a real need” Sebastian at :43 “In the beginning it was 2 of us and currently we are a team of 10 people” Sebastian at 2:45 “We want to show people that they can help and that it’s also rewarding” Sebastian at 5:05 “We want to grow the pie of funds for fighting hunger” Sebastian at 13:12 “With the app we hope to provide people with the positive feedback that it’s nice to share” Sebastian at 14:50

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