Know Your Farmer

For breakfast I had a typical L.A. staple: avocado toast. For lunch, a beet and goat cheese salad. And for dinner, I grilled up some chicken and veggies (I’m not much of a cook). Not once while I was savoring these foods did I stop and wonder where they came from.

The American food system has become so industrialized and mechanized that few people, unless they grow up smack dab on a farm themselves, know where their food even comes from. The average American meal travels about 1,500 miles from the farm to your plate. If you’re a foodie or into health at all, that will probably give you pause. This long travel means chances are that your food is probably transported while unripe or is heavily processed to keep it fresh. Not exactly what you want. The shorter the distance food travels to get to your plate, the fresher it is. It most cases, this means it has more nutrition to offer you.

Luckily, people are becoming more aware of the food they consume and …

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Tap an App for Social Good?

Reach in your pocket or purse, feel around a little bit. What do you come across? Perhaps some crumpled up receipts, a piece of gum or two, maybe a multitude of pens. Oh, and probably some annoying loose change that you never have much use for, right? While that cluttering of coins may be more of a nuisance for the credit card using consumers today, those nickels, dimes and quarters can mean much, much more to a person in need of a meal. In fact, only 50 cents is needed to feed one hungry child for one day. Yes, just two quarters.

How One App is Helping Solve the Hunger Crisis

The widespread hunger in the world is an issue almost all of us are aware of, but that not many take seriously or know how to do anything about. Each year, a shocking 9 million people die of hunger. For one social activist, simply knowing such stats wasn’t enough – action was needed. This …

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Marketing to Millennials and Generation Z with Nicholas Cole Mather on the Brandboom Podcast

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. ur guest today is Nicholas Cole Mather, an expert on branding, on marketing to Generation Z, and an amazingly prolific writer, with more than 200 columns for Inc. alone. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“The biggest thing that I’ve noticed it has to do with this idea of access where I think, the millennial generation they wanna know things when they wanna know them or they want to meet people when they want to meet them or they want to create their own schedule when they wanna create it” Cole at 2:10 “A lot of millennials are kind of boxed in and coined as these people that they don’t wanna learn, they just scroll through Instagram all day. But really, they do wanna learn.” Cole at 3:51 “It’s like if you have your main thing being a …

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Slow Eating

Let’s extend the slow food movement to the dinner table.

Nightly dinners were a requirement in my family growing up. This meant a lot of laughs, the passing of plates and maybe a few spats here and there. It also meant watching my dad scarf down his food as my mom sat there shaking her head in disgust. “Can you even taste what you’re eating?” she’d say in disbelief.

While it’s a running joke in my family that a lot of us eat so fast that we can’t even tell what it is that we’re shoveling into our mouths, there’s actually a lot of proof that shows that eating slowly actually truly does mean better health, enjoyment and weight control. My dad is apparently missing out on quite a lot.

When you rush through meals, your digestion process suffers and slows. This type of eating causes you to finish your meal before your natural satiety signals kicks in and leads you to feeling overly full and sick. Think back to …

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Instagram Ad Campaign Tips with Cannabis Lifestyle Creator Erin Coffey

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Today Amy’s guest is Erin Coffey, owner of The High Rise, a 420 media platform and cannabis lifestyle brand. The High Rise does original 420 videos, hats, t-shirts, hoodies, socks and more! HRTV (High Rise TV) on YouTube has popular episodes with more than 50,000 views. The brand has 111K followers on Instagram. Listen to the podcast right here, and visit http//brandboom.com for show notes, transcripts and more. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“It was kind of just like, “Hey, let’s make some videos.” Let’s throw ’em up, see if we can get some attention, some traffic,” and then, boom, it just kinda took off faster than expected.” Erin at 4:38 “I would say 90% of my marketing budget and focus is on paid Instagram advertising.” Erin at 9:05 “So we …

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8 truths about K-12 IT systems management

Education administrators cope with so much data, it would be unfair to ask them to cope with even one byte more. Consider the information they handle every day. School districts in America today are complex, sophisticated businesses, not only managing multiple applications across multiple platforms, but also managing people and equipment in the real world, like bus fleets, library systems, and cafeterias.

Add it all up–including formative assessment systems, summative assessment systems, learning management systems, and special education systems–and you will find admins working with an average of 30 onsite and online platforms. That’s 30 systems to feed with data and update. The kicker is that those systems might not be on speaking terms with each other.

You can read the rest of the article here.

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