Chronicle of a Startup Town: Los Angeles
Genre: Startups
Tag: Recommended Books
Format: Available in Kindle and paperback

Why is the tech community in Santa Monica thriving? Entrepreneurs in Southern California have had a long history of success in film, television, fashion, aerospace, and medical tech. Now the LA startup scene is taking off, spinning up a revolutionary engine of commerce and innovation in Southern California business. Why now? And why LA?

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About the Book

To write this book, Lee Schneider conducted 30 interviews with startup founders, industry leaders, analysts, and venture capitalists to create a vivid picture of the vibrant and ever-changing Los Angeles startup scene. This is essential reading if you are considering moving your startup to LA, if you want to know why startups succeed and why they fail, and how you can find success with your business in new markets and verticals.

The book includes a handy resource section of workspaces and incubators.

Five Star reviews on Amazon. Get your copy today!

Great study of LA's startup culture and the major organizations involved. Filled with great interviews with entrepreneurs, journalists and other players that make up the startup “tribes” that dot the LA landscape. After reading this book you have a good road-map to finding help and community for your startup. Recommended for anyone who interacts with the LA startup community and wants to learn how the startup economy works.
You're not going to get a better overview anywhere. A must read for anyone interested in the LA tech community. It's the most comprehensive coverage of the history, companies, and players in the LA tech community.
I love how genuine Lee is about the LA Startup community. Lee has taken an extensive amount of time to carefully research and break down the LA Startup community. He explores how Los Angeles in a quick three to five years gained the growth it has today.
About the Author
Lee Schneider

Lee Schneider is the owner and communications director of Red Cup Agency in Santa Monica, CA. Red Cup has reimagined communications for startup and enterprise businesses, building online networks, managing content, developing media, and creating PR campaigns. He has taught media and crowdfunding for the USC School of Architecture, where he is a member of the faculty, and has taught business marketing at General Assembly in Los Angeles. Married to a goddess, he is the father of three. Find him on Twitter at @docuguy.

He is the author of Be More Popular: Culture-Building for Startups, Chronicle of a Startup Town: Los Angeles, Powerful Online Message Delivery - Free and Low-Cost Platforms for Creative Companies and Individuals, and The Angel Playbook, a guide for entrepreneurs and investors.

Factoid: He was a writer for the iconic cartoon series ThunderCats.

Look Inside
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