Have you had the chance to look at our ‘What We Did’ page here on our website? If you would like to learn more about what actual work we have done in the past, we recommend a visit this page.
Many of you might already know that Red Cup is a big believer in education. Education accelerates self-sufficiency and empowerment. As an agency that specializes in startups, we feel the most passionate about our work if we can help startups to grow by empowering and building the right community around them. it’s important that we share our experience and success with all of you. Why? Our best-kept secret (not a secret any more because I am telling you now) is that we learn from every client. If you’ve ever taught anything you know that education is a two-way street. Our founder, Lee Schneider, is an instructor at USC, and he’ll tell you the same thing. He learns as much from his students as they learn from him. That’s why we post our case studies.
Our case studies start by introducing the startup and the founder’s goals and objectives. Then we describe the work process with the specific methods and techniques we use to meet the client’s objectives. And, of course, we evaluate outcomes. With the case studies, we not only hope to introduce our work to potential new clients but we strongly believe that sharing information and being transparent about our work process will aid many startups to grow their ability in iterating and evaluating our solutions. It’s all about finding out what works best for you. Ultimately, it’s another way to build a community around like-minded people.
Our latest case study features Red Cup’s collaboration with OptIn. OptIn is a startup that specializes in connecting women who want to return to work with companies looking for qualifications that match their skills and experience. It’s an awesome company with a wonderful mission and we are proud to be their partner. Red Cup’has developed a three-way method that helps our clients to deploy their culture. The three-way method consists of press outreach, social media and ad placement. It’s always an exciting process to assess the right ratio for the three methods because all three components need to interact together to produce the perfect synergy effect. Therefore after carefully examining OptIn’s culture, needs and challenges, followed by assessing their audience, we decided to deploy ‘press outreach’ as the most substantial component to amplify the company’s voice. If you want to learn more about the results of our collaboration with OptIn (and other startups) and lessons learned, click here and you’ll be forwarded to our What We Did (Case Study) page.