Recently, AMEX OPEN forum featured one of Amy Zhou’s articles which outlines some of her best tips for growing your brand without exhausting your resources on driving traffic to your online or physical store.
While e-commerce sales are going strong in the US (2017 Q2 growth is at 16.3% vs. 2016 Q2), and brick-and-mortar is making a comeback, it is becoming increasingly harder to compete for the consumer attention as the market becomes more saturated.
The smarter way to grow your business might be to embrace indirect sales. This approach can help unlock additional revenue streams while saving you from ineffective overhead costs.
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