A common challenge with paid advertising is its ability to generate visitors is that it does not necessarily build loyalty. The solution lies in a more organic approach — build loyalty by getting users talking about you. This is how you can start:
Week 1: Immediate friends and family
Invite your friends and family to sign up for your service either for free or at a discounted rate. By ensuring that there is a “share this on social media” option, these signups will be able to reach potential end users within their network. Starting with your immediate circle and working for social sharing features can create the desired ripple effect that you are looking for.
Week 2: Most active social media friends
Ask your top 5 most active friends on Facebook or Twitter to do you a favor: post out your links to their networks. Consider giving them 5 pre-written posts with links to your homepage or landing page that will be pushed out at different times.
Week 3: 1st or 2nd connections that are PR professionals
An advanced search for “Journalist” or “Reporter” on LinkedIn will quickly show that there are a number of journalism and public relations professionals in your network. Doing a search like this will allow you to build up a list of friends and acquaintances that are in a position to write about your service. Work with them to start getting some press around your startup.
This should get you started focusing on your organic community building. For a more in-depth overview on how to propel your company, join our free 14-Day Red Cup Startup Catapult Program. It’s two weeks of rocket fuel for your startup with one-to-one consulting with Red Cup Communications Director and Founder Lee Schneider. Sessions for the free program start November 1. Apply now.
Amit Kidron is an Account Manager with Red Cup.
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