If if doesn’t feel out of control, you’re not going fast enough. You often hear that in the startup community. Fail faster. Just ship. Launch early and often. These are the watchwords of the DIY and maker movement that inform startup culture, and while I admire the enthusiasm they signify, there’s something missing.
Eric Ries (The Lean Startup) and Ash Maurya (Running Lean) both influential startup authors, advocate a creative approach to business development with an emphasis on learning. You launch a early-stage product for what it teaches you. You do customer interviews for what those early adopters teach you. Money matters. Sales matter. But what you learn from those sales, or lack of sales, is what really matters most.
Read the rest in The Huffington Post Small Business.