After a year’s work, The Angel Playbook is almost here. After one more edit pass it will go live soon as a Kindle edition, with an audio book edition soon after that.
The playbook delivers the methods, techniques and mindset you will need to prosper and thrive in today’s fast-changing startup funding environment, whether you are an investor or an entrepreneur.
It addresses the psychology that drives successful investments in new companies. We cover the views and needs of the investor and the company founder, providing essential information for both, helping both groups build the communications channels that result in successful investments. As a founder, you’ll learn the secrets of pitching new investments, how to learn from rejection, how to create a successful pitch deck, and more.
As a new or experienced angel investor, you’ll learn what questions to ask of founders, where to find the best investments, and how to sustain a productive relationship with the team you are funding.
Included are profiles and listings of the top regional angel groups and how to pitch them. We cover equity crowdfunding with a clear minded discussion of its pros and cons.
Resources in the playbook include noted investor schools, such as 37 Angels and Stiletto Dash, as well as case studies and personal stories of startup CEO’s experiences at incubators and accelerators such as Y Combinator and TechStars.
Startup founders and investors alike will benefit from the playbook’s advice on how to get the most out of the mentor-mentee relationship that is part of the angel investment process. You’ll learn how to work together and how to develop the relationship between entrepreneur and investor.
Founders will receive valuable personal stories about the benefits and drawbacks of joining an incubator or accelerator. Angels will learn how startups accelerate their growth sustainably with marketing techniques that include digital storytelling, smart hires, and selling into the right markets.
Experts interviews for the playbook include Chris Bechtel of Growth Engine Labs, Aaron Pollak of VENTURE.co, Ron Miller of StartEngine, Jessica Man of inDinero, Ross Blankenship of Angel Kings, Pocket Sun of SoGal Ventures, Delilah Panio of Stiletto Dash, John Harbison of TechCoast Angels, Rob Biederman of Catalant, and Kevin Laws, COO of AngelList.
From the Introduction:
What is a successful company if not an idea delivery system? It must succeed on that level first, even before it can make money. Once it starts to build revenue, it uses the engine of commerce to self-perpetuate. Investors prime that pump. In just the past few years, the investment landscape has changed dramatically.
Equity crowdfunding has granted entrepreneurs the freedom to leap past gatekeepers and pitch their ideas directly to investors. Good (and sometimes bad) ideas are launched into the marketplace. Angel investors operate with fewer restrictions than ever before. Newer angels get in the game. They hear more pitches, meet more founders, and connect with more ideas.
How is all that going to work?
This playbook answers that question in ways that help you move forward, whether you are an angel or an entrepreneur.
Look for The Angel Playbook on Amazon and Audible. Subscribe to our newsletter to learn more and receive special officers.
Also published on Medium.