How to Push Content That Will Drive Success

You don’t need to be everywhere, as long as you communicate effectively within the channels you are on. For example, strong writers should consider blogging, just as effective talkers should consider a podcasts. Here’s a process to consider when starting or refining your channel:

Start your channel — give your incoming audience a destination.

Post frequently — keep the content coming and you are more likely to attain a committed audience.

Maintain the quality — Quantity should not be emphasized over a base line of quality for the content that you are producing. Ensure that your content is clean and professional, without any major hiccups or defects that might reflect poorly on your organization. Keeping this up will help your audience absorb your messaging and see you as a pro in your field.

Carefully consider keywords and descriptions — Ensure the “packaging” of your content is created such that it will attract the attention of your intended audience. Searchers will be drawn to your content based on its title, description and keywords. Some useful tips could be to include “How to” in a title or add a transcription for videos you publish.

This should get you started focusing on your best channels. For a more in-depth overview on how to propel your company, join our free 14-Day Red Cup Startup Catapult Program. It’s two weeks of rocket fuel for your startup with one-to-one consulting with Red Cup Communications Director and Founder Lee Schneider. Sessions for the free program start November 1.  Apply now.  

Amit Kidron is an Account Manager with Red Cup. 

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