Crush It

Crush it. Those two words were made famous by Gary Vee. And he did. Crush it, that is. For a while there, nobody else was putting out as many wine videos, nobody else had as many wine opinions publicly expressed, nobody was as present online in the wine space as Gary Vaynerchuk.

Guess what? It worked for him.

It may not work for your startup.

The temptation on social channels is to wheel up a big cannon and blast out media as fast and as hard as you can. Let’s hit them on every channel, somebody says. We’ll call it ‘particle spread,’ somebody else says, as if they coined the term.

Establishing domain authority doesn’t work the same way for everyone.

Most of us will enjoy a steady, incremental success if were doing it right.