Some online sellers operate on a different scale than their fellow ecommerce pros. Wholesalers seek retailers to resell their wares and need to present product information efficiently to potential customers. Artisans and designers are great examples of those wanting to expand beyond sites like Etsy and Amazon Handmade by reaching retail stores.
Presenting wholesale product information in the right format benefits from effective technology, with the firm Brandboom offering such a solution to wholesalers. Brandboom COO Amy Zhou told EcommerceBytes about the process, starting with what’s known as a “line sheet.”
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