Lee Schneider is the owner and communications director of Red Cup Agency in Santa Monica, CA. Red Cup has reimagined communications for startup and enterprise businesses, building online networks, managing content, developing media, and creating PR campaigns. He has taught media and crowdfunding for the USC School of Architecture, where he is a member of the faculty, and has taught business marketing at General Assembly in Los Angeles. Married to a goddess, he is the father of three. Find him on Twitter at @docuguy.

He is the author of Be More Popular: Culture-Building for Startups, Chronicle of a Startup Town: Los Angeles, Powerful Online Message Delivery – Free and Low-Cost Platforms for Creative Companies and Individuals, and The Angel Playbook, a guide for entrepreneurs and investors.

Factoid: He was a writer for the iconic cartoon series ThunderCats.

Be More Popular: Culture-Building for Startups

Be More Popular: Culture-Building for Startups

Marketing 101 for startups means you must attract early adopters, your community of true fans. This easy-to-follow book offers the information and action steps you need to market your business. Working from the inside - beginning with your personal mission - you'll see how to develop your message in advertising, blogs, email newsletters, and in social media to reach your best customers. In this book, you'll learn how to recognize and grow your startup's culture, when to take the steps you need to grow your community, which engagement tools and techniques build community, how to combine your culture and community into an engine to attract and retain users, and how to create a feedback loop to keep you on the right track More info →
Chronicle of a Startup Town: Los Angeles

Chronicle of a Startup Town: Los Angeles

Why is the tech community in Santa Monica thriving? Entrepreneurs in Southern California have had a long history of success in film, television, fashion, aerospace, and medical tech. Now the LA startup scene is taking off, spinning up a revolutionary engine of commerce and innovation in Southern California business. Why now? And why LA? More info →
ACE YOUR EBOOK

ACE YOUR EBOOK

$2.99eBook: $0
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Genre: ePublishing
Tag: New
ACE YOUR EBOOK from Red Cup Agency covers the essentials of creating a nonfiction book. We discuss how to get your ideas into book form, whether starting fresh or adapting from material you already have, formatting for Kindle, iBooks, or Smashwords, as well as promotion and distribution strategies. If you are thinking about getting into indie publishing, becoming better known, and spreading your good ideas around, this is the brisk read you've been looking for. The book is a free PDF download on this website. More info →
Powerful Online Message Delivery

Powerful Online Message Delivery

There are literally hundreds of platforms available which are cheap and sometimes free, which you can use to post ideas, articles, creative work and much more and in this new book – Powerful Online Message Delivery – we will show you how you can take control and use them to your advantage. More info →
The Angel Playbook

The Angel Playbook

With the advent of online investing in the form of equity crowdfunding, the JOBS Act opening the doors for new investors, and a new crop of startups reimagining and disrupting markets every day, there has never been a better time for entrepreneurs to raise money or for angel investors to seek new investments. With so much change, however, comes uncertainly. What angel investors and entrepreneurs need is a playbook, a manual that delivers the secret formula for financial success. That playbook has arrived. More info →