Mozilla, the nonprofit organization behind the Firefox browser, announced today a new program to combat online misinformation. The Mozilla Information Trust Initiative is a four-pronged effort concentrating on new products, internet literacy, research and loosely defined “creative interventions.”  Read more at the link:

Source: Mozilla wants to matter more in the fight against misinformation

Kern County agricultural officials announced Tuesday that they are issuing more than $50,000 in fines against two companies for violating pesticide rules in connection with an incident that sickened 37 farmworkers in May. The firms facing penalties are Sun Pacific, the produce company behind the popular Cuties mandarins and clementines, and Grapeman Farms.

Source: Produce Company Behind Popular ‘Cuties’ Fined Over Pesticide Drift

Cheryl Clements of PieShell Cult/Tech Transcript

Listen on SoundCloud: https://soundcloud.com/redcupagency/cheryl-clements-of-pieshell-on-cult-tech

This transcript has been edited for clarity.

Lee Schneider: It’s the Cult/Tech podcast. I’m Lee Schneider. Joining me today is Cheryl Clements, the founder and CEO of PieShelll. PieShell is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts.

Hey Cheryl, welcome to the podcast.

[00:00:17]

Cheryl Clements: Hi, Lee. Thanks so much for having me.

Lee: First, just tell me a little bit about your background. Why are you the person to be doing this?

[00:00:24]

Cheryl: Oh I love and adore food and come from a long line of what, back in the day, were called hard working women. Now we get fancy names like entrepreneurs. But they were always in the food space and so I’ve always loved that, and I adore technology, and the two of them coming together have worked really well. I’ve worked about 18 years in installing a large software package called SAP. And they always say to take two things that you love the most in a try and make …

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How Much Meat Should You Eat? How Often?

How often should you eat meat? Vegetarian: “Never.” Michael Pollan and Mark Bittman: “Less than you do now.” NPR: “the best evidence suggests that cutting back to two to three servings a week is a good guide.”⠀ ⠀ Producing meat takes a lot of water. The global average water footprint – or the total amount of water needed – to produce one pound of beef is 1,799 gallons of water; one pound of pork takes 576 gallons of water. As a comparison, the water footprint of soybeans is 216 gallons; corn is 108 gallons. – says @food_tank⠀

A post shared by Lee Schneider (@futurefoodbook) on Jul 21, 2017 at 1:03pm PDT

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Notes on eBook Structure – Get It Right the First Time

This is an excerpt from ACE YOUR EBOOK

How will you structure your book? The array of options may seem daunting, even infinite at first. But they are not. Here is a menu for you. You can’t choose all of them, but you can mix two or more to present a successful narrative that will make your readers happy.

Personal story

The most compelling stories (for most readers) are personal. Let’s call this one the biographical approach to your book. If you have a compelling personal story that includes some key learnings about your industry, work, or your life, telling it as a chronological tale might work well for you. If you choose this option, remember this: Telling a personal narrative doesn’t mean you must begin at the beginning and end at the end. Most successful biographical movies start with a crisis point in the main character’s life to set the scene and hook the viewer, and then after that they flash back to the beginning of the story. They do not begin at the beginning.

Collection …

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The Future of Reading

There is nothing better on a summer day than a book in your hands. That statement will always be true. Or maybe not.

You’re reading these words on device of some kind, unless you printed them out. Amazon is selling a lot of ebooks today. Students are working through assignments online. Educators offer them online sources to read and video to view. It’s more than just convenience. When you are chasing information, the most current sources are online. The world changes too fast. Where does that leave the textbook?

Ever since high school, I’ve held onto my copy of Janson’s History of Art. In the edition I own, the timeline ends around Jackson Pollock. It’s useful if I need to know about the Venus of Willendorf and Alexander Calder. Beyond that, it’s frozen in time. It’s a wonderful, outdated book that, together with my high school volume of Shakespeare, makes for the perfect elevating experience — for my laptop. I use both to prop up my Mac when I work at a standing desk.

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How to Find Material For Your eBook

This is an excerpt from ACE YOUR EBOOK.

What will your book be about? To answer that question, take a look around. Have you published lots of blog posts, recorded podcasts, or made presentations? Has that material aged well? You might be able to repurpose some of your existing writings, recordings and presentations. Look for a theme among those materials. If one emerges that serves you, use it. We have a client at Red Cup who makes a treadmill that goes under your desk so you can walk while working. We helped develop blogs, podcasts and video presentations around UnSit’s WALK-1 product, discussing workplace wellness, longevity, and health. When it was time to produce an ebook, we had nearly everything we needed to make it. The theme was already there in what we had already produced. Most importantly, the theme served the client’s goals: To enter a larger discussion about fitness and workplace wellness.

Blogs are the easiest material to repurpose. Presentations and podcasts might be more challenging. Here’s a tip: If you have them transcribed …

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