Science Always Tells the Truth

So why is science so hard for some people to believe? Science gives answers that are not easy and it revises them often. Does that make people distrust it, simply because it follows a fierce, unforgiving line of inquiry?

Tom Nichols, writing in the Scientific American blog network asks, Do Americans hate science? He builds a case around the idea that people hate experts more than they ever did before. It’s the scientists whom people hate, he says, not the science.

Look at the big picture: The public wants presidents who don’t know what they’re doing, tv stars who are relatable but maybe lack talent, “personal belief” exemptions that allow them to refuse to vaccinate their children, ignoring the responsibility they have to the rest of us. It’s easy to hate the idea of expertise and appoint foreign policy advisors with no foreign policy experience, name education and housing cabinet members with no education or housing policy background.

Complexity is one reason people don’t embrace science, or more properly, why they don’t like scientists very much. Scientists understand complex processes, …

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Alex Corbitt on the EdTech NOW Podcast

This is EdTech Now, a ten-minute podcast about education technology and how it’s used in the classroom. It is hosted by Lee Schneider of Red Cup Agency and Noah Geisel, education director at Stackup.

Our guest in this episode is Alex Corbitt, a seventh-grade ELA teacher in the Bronx. His work focuses on socioemotional learning, gamification, education technology, and literacy. You will often hear him on the “Voices from the Middle Podcast,” which comes from the National Council of Teachers of English.

Key Takeaways:

”How much has reading been changed by the use of digital texts?”  – listen at 0:55 Alex discusses the importance of infographics –  listen at 2:58 ”Digital texts are uniquely adept at citing sources” – Alex at 5:28 ”How can ELA teachers specifically make use of tech to teach writing?” – listen at 5:48 ”I have my students write and Yelp reviews” – Alex at 7:40 ”The most important thing to communicate to students to be life long readers and writers is that reading and writing can be very meaningful to a very …

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Scott Thielman of Product Creation Studio on Cult/Tech

It’s the Cult/Tech podcast – medical technology edition. We’re talking today with Scott Thielman of Product Creation Studio. Scott works on projects in industrial design, firmware, electrical engineering, user experience, and product management. But today we are going to be zeroing in on one company as a use case. LumiThera has developed a medical device which uses non-invasive low-light therapy to treat vision-related diseases – like macular degeneration. In the United States alone, approximately 11 million people suffer from impaired vision, and numbers are expected to double by 2020.

Scott talks about the product development process and who needs to be on a medtech startup’s team in order for it to succeed. We also cover how the Lean Startup methodology applies to medtech startups and the role of design thinking. Lee Schneider is the interviewer. The podcast is produced by Red Cup Agency.

Cult/Tech is produced by Red Cup Agency. The interviewer is Lee Schneider. More info on our site:

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Espree Devora is on the Cult/Tech Podcast

Espree Devora runs WeAreLATech, a job board and message center for the LA startup scene. She hosts and produces two popular podcasts, the We Are LA Tech Podcast, and the Women in Tech Podcast, which recently hit #1 on iTunes. Espree shares her thoughts about working in the LA startup scene, spending too much time looking at screens, burnout and how to avoid it, and her trip through Europe talking with startup founders.

Her memorable quote: “The only way you are going to get more market share is to understand that many more people” – her argument for diversity in startup companies.

This podcast is a little different from others in this series – more of a free-flowing conversation about the LA startup scene. You’ll learn how Lee met his wife, why he got tired of looking at screens, and Espree’s prescriptions to avoid burnout.

The interviewer is Lee Schneider. The podcast is produced by Red Cup.

Listen to the podcast on SoundCloud.  Also available on iTunes.

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Steve Lee of Aura Health on the cult-tech podcast

Aura is a mindfulness app that can learn from you and show you the right kind of meditation session for your mood. It was developed by Steve Lee, who studied bioengineering at UC Berkeley and UCSF. He is passionate about mental health, starting at the molecular biological level, to individual mental health, right up to the macro level, healthcare as it is practiced in hospitals and institutional settings. It’s a passion that he says was ingrained in his personality since birth.

He grew up in a family of doctors was fully prepared to become one himself, ready to press go on the application process, until a different mission became clear to him. He became an entrepreneur.

You’ll enjoy the podcast if you’re seeking to explore meditation for happiness and stress reduction. Steve offered something special for our listeners – a free upgrade to the premium version of the app. Just go to to check it out.

Cult-Tech is produced by Red Cup. The interviewer is Lee Schneider, communications director. Listen here at Red Cup, …

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UnSit Co-Founder Rob Jacobs Featured on the Cult/Tech Podcast

UnSit co-founder Rob Jacobs speaks about working while walking, and how moving while you think benefits your creativity and enhances your productivity. For this podcast he walked through the interview, discussing features and benefits of the WALK-1 treadmill. Listen right here on our site, or click through to SoundCloud to download the episode for later.

Here’s a show log if you want to skip ahead:

1:09 — Professional backgrounds of Rob & Paul, the founders of UnSit 1:39 — Sitting is the New Smoking: “People are sitting too much and too long.” 5:57 — WALK-1’s mobile app, integrated with Apple’s health app and FitBit 9:29 — Examining overall benefits of walking while working — why walk and work? 11:55 — Discussing the medical perspective on prolonged sitting 13:48 — Discussing the creative spark that occurs while walking 14:45 — Scientific and medical discoveries that inspire and support UnSit’s mission 16:45 — How the WALK-1 be used in a work environment 19: 03 — The direction and future of working in motion

As Rob discusses in the …

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A Guide to the World’s Most Popular Podcasts

Got a podcast? Podcasts are a powerful promotional tool. Plus, they’re fun to produce and growing in popularity. According to survey data published by Edison Research and reported by Pew Research, 21% of Americans age 12 or older say they have listened to a podcast in the past month. That means there are more than 50 million active podcast listeners in the US. That’s big growth since 2013, when the share was only 12%. Most are listening on iTunes, followed by popular networks like Stitcher and TuneIn.

How can a podcast help your company? Your growing company needs to establish a leadership position in your market. This can set your company apart from others in the same field. Think of Tom’s Shoes, Warby Parker, Starbucks, or a host of other brands that take a position on current events, charity and giving.

Is taking a position bad? In the old days of business (before the transparency introduced by social media) companies tried to be all things to all people. If you take early radio and TV as examples, they tried to …

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Babyscripts CEO Anish Sebastian on the cult/tech Podcast

Today on the cult/tech Podcast we are talking about an iPhone app and a medical monitoring program called babyscripts.  Joining us on the podcast is Anish Sebastian, the CEO and co-founder of Babyscripts.

Babyscripts has raised more than $2million to “make pregnancy better,” as its founders would say. The startup is working with OB-GYN practices nationwide, distributing a “mommy kit” which contains WiFi- and Bluetooth-enabled monitoring devices to closely connect pregnant mothers with their health care practitioners.

Working with Florida Hospital’s Innovation Lab, Babyscripts is hosting a conference is December called the Future of Obstetrics Summit. The  cult/tech podcast is produced by Red Cup Agency.  Lee Schneider, communications director, is the interviewer.

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cult/tech Podcast – Todd Moore Talks about the White Noise App

In 2008, the White Noise App was a side project. Todd Moore, an app developer, recorded eight sounds around his house, including the crickets in his backyard. Maybe somebody will like it, he reasoned, and it might help some people sleep. When it went on the app store, it joined relatively few other apps there at the time and it pretty much became an instant success, quickly climbing to # 1 in the Health and Fitness category. It’s still a top hit.

Apps that play sounds have become strangely indispensable.  Parents use them to provide a restful sleep space for babies, certainly, but writers use them, particularly writers who work in coffee shops or coworking spaces.  The urban environments many of us live in confront us with a lot of unfriendly sounds. Making a choice about what you listen to is a consciousness elevator and also a sonic power move. Sounds can help you become more efficient, tune out better, or just relax.

Todd Moore is the creator of the White Noise app, and he joins us today …

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cult tech podcast – Vivino Wine App

Vivino is a tool for wine lovers, whether novice or pro, to track tasted wines and discover new ones with ease. The free app for iOS and Android – the most popular wine app in the world –  allows users to take photos of wine labels and, using image recognition technology, matches them against a database of more than three million wines. Heini Zachariassen is the founder and is the guest on today’s podcast. Cult/tech is produced by Red Cup. Lee Schneider, communications director, is the interviewer.

Want your own podcast? Get in touch.

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