Marc Goldberg of TrustMetrics Cult/Tech Podcast Transcript

Listen to the podcast on SoundCloud: https://soundcloud.com/redcupagency/culttech-podcast-with-marc-goldberg-of-trustmetrics

Lee Schneider: It’s the Cult/Tech Podcast, I’m Lee Schneider. Cyber security is on everyone’s mind now. We have hate sites and fake sites. What we click on matters more than ever right now. Marc Goldberg, chief executive of Trust Metrics, a brand safety planning tool, is joining me today on the podcast. He will explain what the term brand safety means and we will talk about  how he is keeping an eye on the bad actors. Hey, Marc, welcome to the podcast.

[00:00:30]

Marc Goldberg: Hey, thanks for having me, Lee.

Lee: So you’re a brand safety guy, it looks like your time has come, given the state of the online world. First of all, tell us what brand safety means.

[00:01:10] 

Marc: Brand safety is when advertisers really want to run in safe environments and make sure that their ads are seen in environments that are representative of what their brands, integrity and brand promises. What we have seen offline and online, that, you know, when advertisers are running …

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Rob Vickery Cult/Tech Podcast Transcript

Listen to the podcast on SoundCloud: https://soundcloud.com/redcupagency/culttech-podcast-with-rob-vickery-of-stage-venture-partners

[00:00:00]

Lee Schneider: It’s the Cult Tech Podcast, I’m Lee Schneider. Joining us today is Rob Vickery, co-founder of Stage Venture Partners. Stage is a seed fund based in Los Angeles that invests in software startups with creative technology. Hey, Rob, welcome to the podcast.

Rob Vickery: Hi, how are you?

Lee: I’m doing very well, excited to do this. You guys are risk takers among risk takers, you invest in new platforms. Define that a little bit [00:00:30] for me, what would you call a new platform?

Rob: Yeah, so being in the seed stage, that means we’re investing in companies that have typically got like a minimum, some sort of a minimum viable product and maybe just the very early stages of traction. Now what that typically means are that some of these companies, they fall into two buckets. The first bucket is that they might be in what we call the frontier technology space, which are things that probably will live in [00:01:00] two or three years in …

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Edtech NOW Stackup Edition Podcast Transcript

Edtech NOW Stackup Edition

Listen on SoundCloud: https://soundcloud.com/edtechnow/edtech-now-stackup-edition

[00:00:30]

Lee Schneider: This is a special edition of “Edtech NOW,” a podcast about education technology and how it’s used in the classroom. We’ve met so many great educators over the course of the series, and now we are going to be talking about Stackup, a free Chrome extension that accurately tracks when students are reading online. I’m Lee Schneider and I’m joined by my co-host Noah Geisel, education director at Stackup. Hey, Noah.

Noah Geisel: Hey, Lee, great to be with ya.

Lee: Yes, it’s great to see you, or well, great to hear you. In a moment we’re going to be bringing in a power user, Adam Howard, into the conversation. But first, Noah, tell us how Stackup is often used by teachers.

Noah: So Stackup is a powerful free Chrome extension that can track, monitor, and report on student’s online reading. A lot of teachers are telling us that they think about it as a FitBit for student’s online reading. And so, teachers can assign and [00:01:00] monitor reading …

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Los Angeles, CA, May 17, 2017 (GLOBE NEWSWIRE) — For his groundbreaking investigation into the transformative effects of exercise on the brain John Ratey, MD is this month’s recipient of the #Walkie. Dr. Ratey, author of Spark: The Revolutionary New Science of Exercise and the Brain, has championed exercise as a way to “turn the brain on,” alleviate depression and anxiety and boost wellbeing. He has helped popularize the concept that the body exercises the brain.

As Dr. Ratey writes, “The real reason we feel so good when we get our blood pumping is that it makes the brain function at its best, and in my view, this benefit of physical activity is far more important – and fascinating – than what it does for the body. Building muscles and conditioning the heart and lungs are essentially side effects. I often tell my patients that the point of exercise is to build and condition the brain.”

Dr. Ratey is also the author of Go Wild: Free Your Body and Mind from the Afflictions of Civilization, Delivered from Distraction – Getting the Most Out of Life with Attention Deficit Disorder, A User’s Guide to the Brain: Perception, Attention, and the Four Theatres of the Brain, among other books. View his TEDx talk “Run, Jump. Learn” on YouTube.

The #Walkie honors the most moving insights from thought leaders who bring attention to the power of movement, particularly walking, to increase longevity and improve health. UnSit is dedicated to getting everyone up and walking with events, information, and by encouraging lifestyle changes.

For interviews, please contact Kate Durocher at Red Cup Agency. Contact information below.

MORE INFORMATION ABOUT DR. RATEY

Best-selling author John J. Ratey, MD, is an Associate Clinical Professor of Psychiatry at Harvard Medical School and an internationally recognized expert in Neuropsychiatry. He has published over 60 peer-reviewed articles, and 11 books published in 15 languages, including the groundbreaking ADD-ADHD Driven to Distraction series with Ned Hallowell, MD. With the publication of Spark-The Revolutionary New Science of Exercise and the Brain, Dr. Ratey has established himself as one of the world’s foremost authorities on the brain-fitness connection. His latest book, Go Wild explores how we can achieve optimal physical and mental health by getting in touch with our caveman roots, and how we can “re-wild” our lives. Visit his website.

MORE INFORMATION ABOUT UNSIT

UnSit is a startup that has created a new kind of treadmill desk called the WALK-1. Smaller than the treadmill you may be picturing, designed to fit under your desk, the WALK-1 will get you moving at work. Research has shown that breaking out of a sedentary lifestyle and keeping in motion can improve your health and extend your life. UnSitters, as WALK-1 owners call themselves, have taken more than four million steps so far on their desk treadmills. Visit the UnSit website.

Read the original media release at this link:  https://globenewswire.com/news-release/2017/05/17/987157/0/en/UnSit-s-Walkie-Award-Honors-John-Ratey.html

Five YouTube Marketing Campaigns Your Brand Can Use

Written by Cley Williams

The kind of YouTube marketing campaign your brand chooses to launch will be shaped by the culture of the brand, the goals and objectives of the campaign, and your target market. For companies that never run a marketing campaign on the video platform, YouTube marketing can help you optimize their brand awareness and reach which in turn means more sales conversions.

But apart from the obvious pre-roll ads we all know YouTube for, what other kind of campaigns can your brand run?

Marketing Product Placements on YouTube. Among the most frequent and efficient kinds of video marketing campaigns is incorporating a product, service, or even a logo into a video posted on YouTube that is often not directly related to your brand. By featuring a product or service of the brand on YouTube, or even showing the brand’s logo in a favorable light, a company can easily grab the attention of thousands or even millions of YouTube viewers and potential customers. The product could be a part of the set or logo …

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How Do Angels Learn to Be Angels?

This is an excerpt from my newest book The Angel Playbook: An Essential Guide for Entrepreneurs and Angel Investors

SoGal Ventures is the first female-led millennial venture capital firm. It was founded by Pocket Sun and Elizabeth Galbut, Look at the stats, and you will see why Sun and Galbut are pioneers.

According to a working paper published by the Peterson Institute for International Economics, in 2014 almost 60 percent of companies in the world had no female board members. About 50 percent of companies worldwide had no female C-suite executives, and fewer than 5 percent had a female CEO. But this is not just about gender parity, which is important from a social perspective, it’s also about profitability, which is important to the health of any company. When the Peterson Institute team examined the profitable firms in their sample, they discovered that women in corporate leadership added to the profitability of the company. Even having just a 30 percent female share of leadership translated into a 15 percent increase in profitability.

Interestingly, it’s not just about getting women in …

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Investing in Startups – Pitching Is Personal

Pitching is personal. We can crunch the numbers, scrutinize résumés, and ask the difficult financial questions, but at the end of the day, decisions will be made on intangibles—gut responses and feelings that move founders to create and pitch and angels to act.

Why are these emotional intangibles center stage?

Consider for a moment how risky angel investing really is. It’s highly illiquid. Your money can be parked in the investment for a long time, possibly eight to ten years. That’s a long stretch to wait to see the fruits of your labor. You need to do a ton of research on each and every investment you make, and the startups you look at often have little or no financial history—only projections into an uncertain future.

If it’s so risky, why keep doing it? “Because it’s addictive,” says Ross Blankenship, an angel investor and startup coach. “It’s enrapturing to see a company that was valued at $2 million and then it becomes a public company, now worth $4 billion. I mean, just from a financial standpoint, that’s awesome.” Success …

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Laura Lynn Klein of Organic Authority Cult/Tech Podcast Transcript

Laura Lynn Klein of Organic Authority

Listen on SoundCloud: https://soundcloud.com/redcupagency/culttech-podcast-with-laura-klein-of-organic-authority

[00:00:06.970]

Lee Schneider: It’s the Cult/Tech Podcast. I’m Lee Schneider. Joining me today is Laura Lynn Klein, an environmental superstar who is co-founder of Organic Authority, a new -media company that publishes organicauthority.com and ecoSalon.com. Hey Laura, welcome to the podcast.

[00:00:22.020]

Laura Lynn Klein: Hey Lee, thanks so much for having me here.

[00:00:24.090]

Lee: Great. So you launched organic authority in 2006 and since it’s become a leading authority — we will use that term — a leading authority on organic life, food, and goods. There are a lot of others who have tried to succeed in that space and lots of competitors so why have you guys made it.

[00:00:40.620]

Laura: Persistence. I think it just really comes down to persistence. You’re right, there have been a lot of companies that have come and gone in this space particularly over the past 10 years and the space is very different today than it was 10 years ago. And I think persistence and kind of blood, …

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Cult/Tech Podcast with Benetech and All Children Reading

Joining us on the podcast for this episode of Cult/Tech is Brad Turner, Vice President of Global Literacy for Benetech, and Deborah Backus of All Children Reading.

They talk about helping children with disabilities appreciate books and reading with a book distribution program that places books in Braille, audio, and mixed formats in the hands of children who need them.

“Access to information is a basic human right,” Jim Fruchterman, Founder and CEO of Benetech has said.

Key Takeaways:

“Literacy is the key that unlocks human potential and it’s the cornerstone of development” Deborah at 0:31 “Our missions is to create and scale software to maximize positive lasting social change” Jim at 2:47 “We put over 5000 titles per month in to the BookShare library” Jim at 6:48 “The kids gets the player and it allows them to navigate the book using tactile features on the player” Deborah at 10:01 “If it’s fun, if they’re interesting those children will want to continue to read” Jim at 12:00 “We are actively and always sourcing regional content to make it interesting for audiences in other countries” …

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Kelly Tenkely on Ed Tech NOW Podcast Transcript

Kelly Tenkely on the Ed Tech NOW Podcast  – Transcript Listen on SoundCloud: https://soundcloud.com/edtechnow/kelly-tenkely-on-edtech-now

[MUSIC]

[00:00:08.350]

Lee Schneider: This is EdTech NOW, a ten minute podcast about education technology and how it’s used in classroom.  I’m Lee Schneider, I’m joined by my co-host Noah Geisel, education director of Stackup. Hey, Noah.

Noah Geisel:  Hey, Lee.

My guest today is Kelly Tenkely. Kelly has dedicated herself to illuminating how educators can integrate technology in their classrooms. She has also started her own school, Anastasis Academy, dedicated to shaping the development of the whole child by engaging the mind, body and spirit.

Hey Kelly, welcome to the podcast.,

Kelly Tenkely: Hi Lee, thanks for having me today.

[00:00:41.520]

You’ve spent a lot of time in the classroom as a second grade teacher. Seven years as a K-through-5 tech specialist, five years as a technology integration specialist offering mentoring, training, and professional development. So you’re in a good position to see what has changed about teaching, now that tech is so involved. What does it mean now really to …

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