How to Leverage Pop-Ups for Your Brand with Melissa Gonzalez – Podcast Transcript

Amy: Welcome to the Brandboom Podcast. I’m your host Amy Zhou. On this episode, we have Melissa Gonzalez of Lion’esque Group. Melissa is a retail futurist and expert consultant in pop-up shops, who has been awarded Design Retail 40 under 40 for her work transforming the retail environment. She will bring some deep knowledge on how pop-ups can benefit your brand, which brands should try them, and why pop-ups have become more popular. Melissa, welcome to the podcast.

Melissa: Thanks. Thank you for having me.

Amy: Well, first of all, it’s getting towards the end of 2017 for all of us here at retail, and holiday seasons are coming up. I just wanna kind of recap the year a little bit from your perspective. You build a lot of pop-up shops, how many of them have you done so far in just this year alone?

Melissa: Wow, wow. I think we’re close to nearing 20 this year.

Amy: Great. And is that usually the average for the year or has there been a lot more this year?

Melissa: It comes …

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Margo Morrison on Brandboom Podcast

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Our guest today is Margo Morrison, of Margo Morrison New York, home of hand made jewelry that is edgy, elegant, original, and always in style. Her pieces can be found in Neiman Marcus and the Real Real as they appeal to women and celebrities of all ages. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“I’m a creative person with a very strong business mind. So I don’t just sit around saying “oh isn’t this pretty” I’m thinking how do I monetize these things?” Margo at 2:43 “The whole point of doing wholesale is that the stores do the work for you ” Margo at 5:39 “Part of the way you grow in a business is networking and knowing people” Margo at 6:51 “Brand awareness has to translate to sales at some point” Margo at 12:50 “If you’re …

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Top 5 Expenses that Indirect Sales Can Help You Avoid

Recently, AMEX OPEN forum featured one of Amy Zhou’s articles which outlines some of her best tips for growing your brand without exhausting your resources on driving traffic to your online or physical store.

While e-commerce sales are going strong in the US (2017 Q2 growth is at 16.3% vs. 2016 Q2), and brick-and-mortar is making a comeback, it is becoming increasingly harder to compete for the consumer attention as the market becomes more saturated.

The smarter way to grow your business might be to embrace indirect sales. This approach can help unlock additional revenue streams while saving you from ineffective overhead costs.

Read the rest of the article here.

Learn more about Brandboom.

Did You Know?

Red Cup Agency produces the Brandboom podcast. Subscribe now.

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Assumptions About What’s On Our Plate

We all make assumptions about what we eat. We assume that our food won’t kill us because the people who grew it, trucked it in, and prepared it were careful. (I’m still alive to write this, despite some dicey take-out the other day.)

What about these larger assumptions: We assume that the mass production of food makes it cheaper and better, enabling us to feed everyone. We assume that the application of science and tech make for a more bountiful harvest of nutritious food. Do you think those assumptions are true?

Read the rest of the article here.

Learn more about Future of Food

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In Student Hands: How Technology Drives Personalized Learning

If you walked into my classroom more than a decade ago, students would have been in awe just to have more than one computer in the classroom. Their favorite days were the ones when we got a turn in the computer lab to work on the desktops. The software wasn’t exciting, mostly just tasks such as composing essays, math practice, or occasionally working on a simulation that had to be run off the hard drive. My students didn’t have cell phones, tablets, or laptops at home. Times have certainly changed. Our students are now avid consumers in the business of technology. Our children just don’t play video games alone. Instead, they are often playing online with other children across the country and around the world. Many of the students in our classrooms have smartphones and can access the Internet anytime and anyplace. For the first time, we are teaching children who are technology natives. As a result, we have to change how we teach in schools.

Read the rest of the article here.

Learn more about Stackup.

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Kasey Bell on EdTech NOW

Kasey Bell, is an award-winning digital learning consultant, national speaker, and blogger with a passion for technology and learning. Her blog is shareuplearning.com (shareuplearning.com/) Kasey is a Google Certified Innovator, Google Certified Trainer, and Amazon Education Thought Leader.

EdTech Now is a short podcast about education technology and how it’s used in the classroom. The podcast is sponsored by Stackup, a Chrome browser extension that tracks reading online for teachers and students, and delivers metrics to administrators. The podcast is hosted by Noah Geisel, education director at Stackup.

Stackup is the only tool that unlocks the learning benefits of the entire web, while providing the accountability educators need to measure progress and engagement. With Stackup, you can measure and report online reading and learning for your entire district, in less than two minutes. Go to Stackup.netThe podcast is produced by Red Cup Agency.

Key Takeaways:

“If I find something that I think is going to be useful to teachers that’s what I want to share.” Kasey at 2:25 “I think as teachers we …

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How Pop-Ups Can Save Retail Real Estate

In cities across America, there are vacant storefronts. With more retail space than retail stores, there’s opportunity for new brands. Pop-up shops help retail landlords seeking to fill their space, and it helps new brands find their audience and stay within budget. Let’s explore a few examples where pop-ups have saved both a brand and the real estate market.

Read the rest of the article here.

Learn more about Brandboom.

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Alex Corbitt on EdTech NOW Season 2

On today’s episode, Lee Schneider interviews Alex Corbitt about finding good books to assign for reading, how to recognize and reject fake news, and innovative ways that educations can use programs like Garage Band to spark enthusiasm about reading.

Alex is a seventh-grade English teacher at MS331 in the Bronx, NYC who last year was named to the International Literacy Associations “30 Under 30” List.

EdTech NOW is sponsored by Stackup, a Chrome browser extension that tracks reading online for teachers and students and delivers metrics to administrators. The podcast is hosted by Noah Geisel. Lee Schneider hosts this episode.

Listen right here on our site, or go to SoundCloud or iTunes. Visit Stackup for more info on tracking student reading online.

Key Takeaways:

“I’ve really switched my focus to not just getting books in the classroom but getting books that “A” my kids want to read  and “B” the books that are culturally relevant to my students experience” Alex at 1:19 “What you learn needs to reflect your experience” Alex …

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