Marketing to Millennials and Generation Z with Nicholas Cole Mather on the Brandboom Podcast

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. ur guest today is Nicholas Cole Mather, an expert on branding, on marketing to Generation Z, and an amazingly prolific writer, with more than 200 columns for Inc. alone. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“The biggest thing that I’ve noticed it has to do with this idea of access where I think, the millennial generation they wanna know things when they wanna know them or they want to meet people when they want to meet them or they want to create their own schedule when they wanna create it” Cole at 2:10 “A lot of millennials are kind of boxed in and coined as these people that they don’t wanna learn, they just scroll through Instagram all day. But really, they do wanna learn.” Cole at 3:51 “It’s like if you have your main thing being a …

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Instagram Ad Campaign Tips with Cannabis Lifestyle Creator Erin Coffey

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Today Amy’s guest is Erin Coffey, owner of The High Rise, a 420 media platform and cannabis lifestyle brand. The High Rise does original 420 videos, hats, t-shirts, hoodies, socks and more! HRTV (High Rise TV) on YouTube has popular episodes with more than 50,000 views. The brand has 111K followers on Instagram. Listen to the podcast right here, and visit http//brandboom.com for show notes, transcripts and more. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“It was kind of just like, “Hey, let’s make some videos.” Let’s throw ’em up, see if we can get some attention, some traffic,” and then, boom, it just kinda took off faster than expected.” Erin at 4:38 “I would say 90% of my marketing budget and focus is on paid Instagram advertising.” Erin at 9:05 “So we …

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8 truths about K-12 IT systems management

Education administrators cope with so much data, it would be unfair to ask them to cope with even one byte more. Consider the information they handle every day. School districts in America today are complex, sophisticated businesses, not only managing multiple applications across multiple platforms, but also managing people and equipment in the real world, like bus fleets, library systems, and cafeterias.

Add it all up–including formative assessment systems, summative assessment systems, learning management systems, and special education systems–and you will find admins working with an average of 30 onsite and online platforms. That’s 30 systems to feed with data and update. The kicker is that those systems might not be on speaking terms with each other.

You can read the rest of the article here.

Learn more about Kimono.

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Brandboom Podcast: Buyer Tips on Getting Your Brand into Retail Stores with Mary from Fab Counsel

Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel — a fashion and business consulting company that offers tools and support needed for the the modern fashion entrepreneur — to talk all things retail, merchandising and how to get your line into stores.

Listen to the podcast on SoundCloud. Or just click play below. Scroll down for a deep dive into show notes and a transcript.

 

Key Takeaways:

“FAB Counsel stands for Fashion and Business Counsel and what is  that is a support and resource for fashion entrepreneurs” Mary at 3:09 “The fastest way (to get in to stores) is to have proven sales” Mary at 6:44 “Buyers are always looking for some type of reassurance that what you’re going to them will sell at …

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Research-Based Strategies Use Technology to Create Better Readers

Researchers know that in most cases, comprehension problems stem from weak reading fluency. Previously, educators were interested with students’ ability to decode words accurately. Now, the focus is on decoding accurately and quickly.

A quick look at the Florida Center for Reading Research (FCRR) website shows there are many ways to increase fluency, such as repeated reading, buddy reads, choral reading, drop reading, and echo reading among others. All are research-based and proven to increase fluency over time, but what strategies should you use for your students?

Read the rest of the article here.

Learn more about StackUp.

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Brandboom Helps Sellers with Wholesale Strategy

Our client Brandboom was recently featured on eCommerce Bytes:

Some online sellers operate on a different scale than their fellow ecommerce pros. Wholesalers seek retailers to resell their wares and need to present product information efficiently to potential customers. Artisans and designers are great examples of those wanting to expand beyond sites like Etsy and Amazon Handmade by reaching retail stores.

Presenting wholesale product information in the right format benefits from effective technology, with the firm Brandboom offering such a solution to wholesalers. Brandboom COO Amy Zhou told EcommerceBytes about the process, starting with what’s known as a “line sheet.”

Read the rest of the article here.

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Matt Miller on EdTech NOW Season 2

Our guest on this episode of the podcast is Matt Miller. Matt is a teacher who has blended technology into his classes for more than 10 years. He is a Google-Certified Innovator, the author of Ditch that Textbook, and also — with Alice Keeler — co-author of Ditch that Homework.

EdTech Now is a short podcast about education technology and how it’s used in the classroom. The podcast is sponsored by Stackup, a Chrome browser extension that tracks reading online for teachers and students, and delivers metrics to administrators. The podcast is hosted by Noah Geisel, education director at Stackup.

Stackup is the only tool that unlocks the learning benefits of the entire web, while providing the accountability educators need to measure progress and engagement. With Stackup, you can measure and report online reading and learning for your entire district, in less than two minutes. Go to Stackup.net. The podcast is produced by Red Cup Agency.

Key Takeaways:

“You know there’s there’s so much that’s available out there now and I think sometimes teachers don’t realize …

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