Using Podcasts as an Education Platform

Podcasts are typically an entertainment platform; listeners tune in because they enjoy the content. But you can do a lot more with audio content than just entertain. Fewer and fewer people take the time to sit down and read or watch videos, and there’s a growing interest in mobile information. If you’re invested in learning — in the classroom or in the office — podcasts can help you deliver educational content in ways that traditional content can’t.

Audio is a common tool in educational environments, so when we talk about podcasting as an educational platform we’re talking about podcasting as a complete model. That includes the production, distribution, and syndication methods that come with it. In traditional educational environments, audio is consumed on-platform or distributed directly to the student. Podcasting, on the other hand, lives on the web; it’s available to both students and non-students and it serves as both an education tool and content marketing.

Podcasts in a K-12 Environment

Educational software development moves slowly and the student experience of the content is generic.Traditional audio content in educational environments …

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Secrets of Podcasting: Slow Discovery Improves Audience Engagement

Lost and Found in Podcastland

A common barrier for podcast distribution is discovery. Where most social distribution platforms value short clips of visual content and search platforms value text and viewership behaviors, audio content is harder to share, navigate, and discover.

Podcast listeners don’t want fast and disposable content, though. They only listen to a handful of podcasts at any one time, and they have a tendency to socially invest in the shows they enjoy. This can lead to bad metrics if you look at podcasting through the lens of social media performance, but it can actually produce a higher customer lifetime value when paired with the right media tactics.

Slow discovery isn’t a problem, it’s a feature.

Podcasting UX

The way podcasts are discovered and consumed isn’t a technological issue, it’s a user experience issue.

Despite the accessibility of RSS feeds and the plethora of podcasting apps on the market, the average podcast listener doesn’t behave like other media consumers. Podcast listeners subscribe to an average of just five shows at a time, and they tend …

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Integrating Podcasts Into Your Marketing Plan

Marketing can be expensive and labor intensive, even when you’re staying firmly inside the box. Thanks to competition and advertainment, there’s little room for tentative marketing. That makes extending your marketing plan to include new channels a hard decision.

Podcasting, however, isn’t a short fad or a third party platform. In today’s market, where direct audience access is often challenging and expensive, podcasting offers a unique opportunity to produce memorable content for direct consumption.

If you’re looking to add podcasting to your business’s marketing toolbox, make sure you understand how it can integrate with your existing marketing efforts. The difference between a clogged content calendar and an effective marketing strategy is the way in which different channels and platforms amplify each other. For the right businesses, podcasting can provide amplification that other channels can’t replicate.

Understanding The Podcasting Space

Before diving into marketing strategy, it’s important to understand how podcasting fits into the bigger picture of digital content and digital distribution.

Roughly 67 million people listen to podcasts at least once a month. Demographically, these listeners are young, …

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How to Produce a Technical Podcast that Isn’t Boring

A good podcast is like a TED Talk; it encapsulates a complex topic in a way that non-technical audiences can grasp its importance. When the right speaker tackles it from the right angle, even an Impenetrable topic can become fascinating and popular..

The problem? Planning podcasts about technical topics is hard. No one wants to listen to a repair manual, and you can’t rely on charisma alone to draw listeners. You need to explain, explore, and expand their understanding of your field, and give them something they can take home and use at the end of the episode.

If you’re struggling to come up with engaging topics for your podcast, don’t worry; it’s a common issue. With the right approach (and a pedagogical mindset) you’ll be able to engage and entertain your audience without detracting from your core topics.

So here’s the science of being interesting:

You Don’t Have To Be Unique, You Have To Be Engaging

Unless you’re on the cutting edge, people probably know what you’re on about. So don’t feel like you have to reinvent the wheel …

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How To Expand Your Podcast Audience By Thinking Like An Email Marketer

The more you know about your podcast audience,the more listeners you can get. But once you’ve established a core audience, how do you expand it? Identifying where and when to expand your marketing and content strategy is a constant challenge. Let’s grow your podcast audience by borrowing some tools and techniques from a different field.

Email marketers are familiar with audience segmentation and cohort analysis; they’re a part of almost every mature email marketing campaign. They let marketers identify subsections of their audiences and the other interests those audiences by combining social, demographic, and sales data into a complete picture. Once you identify the segments of your audience, you can send your emails to just the right people who will want to open them.

By applying these tools to podcasting, you can build a stronger relationship between your marketing plan and your overall content strategy. Identifying adjacent audiences will help you upgrade your media distribution, identify key points of collaboration with other podcasts, and diversify your SMM/SEM campaigns to bring in new listeners.

Here’s how:

Quantify Your Core …

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