How to Produce a Technical Podcast that Isn’t Boring

A good podcast is like a TED Talk; it encapsulates a complex topic in a way that non-technical audiences can grasp its importance. When the right speaker tackles it from the right angle, even an Impenetrable topic can become fascinating and popular..

The problem? Planning podcasts about technical topics is hard. No one wants to listen to a repair manual, and you can’t rely on charisma alone to draw listeners. You need to explain, explore, and expand their understanding of your field, and give them something they can take home and use at the end of the episode.

If you’re struggling to come up with engaging topics for your podcast, don’t worry; it’s a common issue. With the right approach (and a pedagogical mindset) you’ll be able to engage and entertain your audience without detracting from your core topics.

So here’s the science of being interesting:

You Don’t Have To Be Unique, You Have To Be Engaging

Unless you’re on the cutting edge, people probably know what you’re on about. So don’t feel like you have to reinvent the wheel …

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How To Expand Your Podcast Audience By Thinking Like An Email Marketer

The more you know about your podcast audience,the more listeners you can get. But once you’ve established a core audience, how do you expand it? Identifying where and when to expand your marketing and content strategy is a constant challenge. Let’s grow your podcast audience by borrowing some tools and techniques from a different field.

Email marketers are familiar with audience segmentation and cohort analysis; they’re a part of almost every mature email marketing campaign. They let marketers identify subsections of their audiences and the other interests those audiences by combining social, demographic, and sales data into a complete picture. Once you identify the segments of your audience, you can send your emails to just the right people who will want to open them.

By applying these tools to podcasting, you can build a stronger relationship between your marketing plan and your overall content strategy. Identifying adjacent audiences will help you upgrade your media distribution, identify key points of collaboration with other podcasts, and diversify your SMM/SEM campaigns to bring in new listeners.

Here’s how:

Quantify Your Core …

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