“Tell me about this agency. What’s your philosophy?”
Lee Schneider, creative director and founder of Red Cup Agency, has a background in journalism, documentaries and online media. An award-winning documentary filmmaker, he has built his entire career on storytelling, working as a producer, writer, director and manager for NBC, ABC, A&E, Disney, Hearst, History Channel, Meredith Corp and other major media groups.
Red Cup Agency believes in narrative storytelling. Storytelling is the glue holding communities together. A clear public narrative can amplify the movements that sprout up around people and brands. Narrative also sparks social change. Narrative reaches people on a deep level. That’s why our mission is to partner with you so together we can build a powerful narrative around your brand.
What can we do for you?
We look at the storyline of your business, brand or cause – as though we were making a documentary about it – and then work closely with you, supporting you in the daily work to communicate that narrative to the world. As we work together, you’ll have the benefit of our writers, designers, and researchers.
Taking the big view is our specialty. Working together, whether your campaign involves email newsletters, building connections with journalists, or social media, we’ll develop a plan roll out your message in the next three months, six months, and year. Your creative expression of your brand is the secret sauce, the driver, and the reason we all come to work in the morning. This creative expression of your brand’s story is not only how the world learns about you, it is how loyalty is born. When you put your mission out in the world, it becomes the reason your audience, clients and followers become as dedicated to your brand as you are.
Oh, and where did the name Red Cup come from? Lee’s mother was a sculptor, and before she started any new project she drank from a red coffee cup. Making that red cup part of our name resonated with us, because we assign great value to creativity.
We collaborate with brands, companies and people who want to stimulate an online community so they can carry on a global conversation. We work with companies that already have a strong offline presence and need to built their online narrative. We work with food and wine people, with tech startups, and adventure travel companies who see the value in building strong online communities. When you become our client, you’ll quickly see a big role for yourself as a maker and as change maker.
Why work with us?
We have key performance indicators that we track: web traffic, mailing list signups, sales and orders. We hold ourselves accountable to these indicators. We bring a complete, holistic view to your online communications plan. While we have many tried-and-true solutions and systems to deploy, we also innovate every day, creating fresh approaches to support you. Our team brings more than two decades of experience making media and managing national campaigns. We’re in this to build a lasting relationship with your followers, clients, customers and buyers. At Red Cup Agency, we believe that campaigns built on authenticity, honesty and trust are the most successful.